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Written by Amanda Ferrante
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Tuesday, 02 March 2010 13:51 |
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With content marketing continuing to gain traction, blogs are re-emerging as a critical foundation for a company’s messaging. Blogs not only help to showcase a company’s offerings and supplement Web site content with an extended forum for prospects and existing customers, they also help to provide threads of conversation on social media channels.
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Written by Amanda Ferrante
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Tuesday, 23 February 2010 14:22 |
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Marketing automation is a game-changing technology, but some companies get stuck at the starting gate when they struggle with building and launching campaigns. In order to properly leverage marketing automation tools, there is a growing trend to offer templates and shared resources that make it easier for new adopters to graduate to lead nurturing and other more sophisticated processes.
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