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Written by DG Report
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Friday, 22 May 2009 10:46 |
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1. What are the three trends you see emerging in 2009?
The first and most prominent would be more emphasis on lead nurturing as companies look to maximize their marketing investments. When the economy was still in a growth mode, it was easy for B2B marketers to keep paying for more new leads to feed the funnel. Now, as efficiency has become the rule of the day, companies realize they can’t afford to let valid contacts waste away in their database. Full Interview Here. |
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Community
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Written by DG Report
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Monday, 27 April 2009 09:43 |
MarketBridge SVP Scott Gillum on *Upselling Opportunities View video for insight into creating more opportunities in your existing accounts |
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Monday, 14 January 2008 19:00 |
With Dan McDade, Pointclear
Q: What seems to be best practice for (contact frequency) how often you call or e-mail a cold contact?
Submitted by Thomas Burton, New Business Development Director, Virtela Communications A: “We have documented that multi-touch, multi-media and multi-cycle campaigns are effective regardless of the type or size of company. However, the touch cycle varies by company “firmographics” and level of decision maker. |
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