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Product Marketing

Genius.com is the leading provider of software that enables marketing and sales users to quickly identify and connect with their best prospects. Genius.com has over 500 corporate customers who use Genius' web applications to automate marketing campaigns that identify the most qualified leads and, in real time, deliver them directly to their sales reps.

Responsibilities
Create (based on customer and internal priority direction) and maintain the product backlog
Prioritize and sequence the product backlog
Drive the elaboration of Epics, Themes and Features into sufficiently detailed (acceptance criteria) and actionable user stories that are granular enough to be achieved in a single sprint
Collaborate across backlogs with other Product Owner(s)
Convey the Vision and Goals at the beginning of every Release and Sprint
Represent the customer and interface with the customer and/or customer proxies (Sales, Support, Product Marketing)
Plan and drive Sprint Planning Meetings (Be ready with up to two sprint's worth of actionable user stories at each Sprint Planning Meeting)
Participate in the daily Scrums and Sprint Reviews and Retrospectives; make yourself consitently available to the scrum team in a timely manner to answer questions, and clarify stories and acceptance criteria
Inspect and verify each user story as it's completed (with a short turnaround to keep the scrum team moving!)
Communicate status to those outside the team
Help triage and prioritize bug reports and feature requests as they come in from users

Skills & Background

SaaS product experience
At least one of: Demand Generation, Email Marketing, CRM (SFA), Lead Capture domain expertise
Salesforce.com-specific CRM/SFA expertise is a bonus
Startup/Roll-up-the-sleeves attitude and drive
Understanding of Scrum/Agile principles and how they relate to the product owner
Scrum Product Owner Certification is a plus
Extremely strong desire to collaborate and communicate

More Information Here.

 

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