DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of our coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.
While other publications touch on demand generation periodically as part of broader marketing coverage, DemandGen Report is the only information source directly focused on this emerging discipline. Our Staff  Andrew Gaffney, Editor/Publisher •
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During his career Andrew has served as an Editor and Publisher for several different business magazines, including This Week In Consumer Electronics (TWICE), Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise. Within each of these markets, Andrew has demonstrated a unique ability to quickly identify the business issues that resonate and matter most to executive level readers. Subsequently, he has consistently helped create and match content that generates interest and readership among that executive community.
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
 Sal LoSauro, VP of Business Development •
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Prior to his current role, Sal served as Sales Manager for Retail Info Systems (RIS) News for 6 years. During that time he was an integral part of the publication’s growth in print, electronic media, and executive events. He also worked closely with solutions providers in developing personalized marketing plans that met their specific needs. Prior to RIS he was the National Sales Manager for Health & Fitness Business where he spearheaded the sales and marketing efforts for H&F’s publication, conference, and trade show.
 John Gaffney, Senior Editor •
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John has extensive experience covering customer relationship management as well as consumer marketing trends. Most recently, he served as Senior Editor of 1-to-1 Magazine as well as the editor of the Marketing X-Factor e-newsletter. John has also covered the marketing and media sector extensively for publications such as Business 2.0, Media Post, and Video Business. In addition to his media experience, John has also held marketing positions for Yahoo and CBS/Fox Home Video. Ed Cleary, Director of Business Development •
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Ed has served as Publisher of Integrated Solutions for Retailers magazine for 7 years and most recently served as Publisher of Retail Solutions Online, a division of Vert Markets. During his tenure as Publisher of Integrated Solutions for Retailers he consistently drove double digit year-over-year revenue. In his recent role at Retail Solutions Online, Cleary expanded the brands base of strategic partners and launched several new research and content initiatives. He has excelled in the areas of customizing marketing programs that drive real results for his clients. Amanda Ferrante, Assistant Editor •
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 Amanda has worked as a writer and editor for three years. Her articles have been syndicated on RetailWire as well an industry blogs. In addition to her work on DemandGen Report, she is also a frequent contributor to Retail TouchPoints, an online information network focused on helping retailers optimize customer experience across all channels. In addition to her business writing, Amanda also writes regularly on Arts & Entertainment and was recently awarded several honors by the New Jersey Press Association, including First Place in General Excellence and First Place for Arts & Entertainment/Critical Writing. |
