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Forrester Research: Interactive Marketing Forecast 2009 - 2014 Print E-mail
Written by DG Report   
Tuesday, 15 December 2009 18:08

Acccording to Forrester’s March 2009 US Interactive Marketing Forecast Online Survey,  interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. See below to download the full report and access the other insights that will help you transform your campaign management strategies.

 

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Find Active Sales Cycles Print E-mail
Written by DG Report   
Friday, 14 August 2009 15:40

Budgets are tight and cycles longer, but companies are still buying.   Don't miss active sales cycles!  Download your free copy of IDC's brief, sponsored by BAO - "Improving Sales Productivity."

IDC examines overcoming:

  • Longer sales cycles
  • Buyers' requirements of sellers
  • More frequent "No-Decision" losses
  • Challenges in demand-generation

Download Now

 
CSO Insights on Lead Life Cycle Optimization Print E-mail
Written by DG Report   
Monday, 02 February 2009 11:12

Download the new study from CSO Insights on Lead Life Cycle Optimization, which revealed that organizations who have not implemented a lead management system could find themselves at a major competitive disadvantage. Could you be at serious risk of wasting your lead generation dollars during an economic downfall?

Download Here.

 
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