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Electronic signatures (e-signatures), with their roots in paperwork elimination initiatives, have been edging into greater prominence due to the greater regulatory, legal, and economic pressures that businesses in many industry verticals are feeling today. The need to shorten sales cycles and reduce turnaround times often runs headlong into the requirement to safeguard valuable transactions and the data associated with them.
Download this Independent Report: Forrester Research: E-Signatures Q&A: Legalize It.
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A White Paper on a Critical but Too-Often-Overlooked Step in the Lead Generation Process
How you respond to a fresh lead can make the difference between a sale and lost potential. It also determines your lead management plan for the prospect.
This informative, example-packed paper will give you:
-The 4 major variables impacting how companies should approach a lead
-How to use multiple communication tools for best follow-up results.
-How the market, position in the sales cycle, and type of offer affect optimal follow-up
-A concise checklist of follow-up points to remember
And more...
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Your Marketing Automation Success Kit introduces you to the basics of marketing automation and includes information to help you find a solution that meets your specific marketing goals. You'll find handy checklists to help determine budgeting considerations, analyze your current lead generation strategy, and learn how marketing automation can take that plan to the next level.
Download here.
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In B2B marketing, the secret to getting the most out of your campaigns is to optimize continually — pre-click, post-click, and post-conversion. Download this white paper and learn how small changes can mean big differences to the success of marketing programs.
Download here.
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