There was a time when marketing success was measured mainly by the number of generated leads. However, today’s marketers need to focus on more than top-of-funnel leads; nurturing leads and finding effective ways to convert them throughout the buying funnel is what makes marketing campaigns shine.
This E-book will show you the 10 ways sales organizations can accelerate the sales cycle from cold to close, including how to:
- Use pinpoint prospecting to target the top markets, companies and titles;
- Improve response rates through analysis and segmentation; and
- Leverage trigger events to shorten the sales cycle.
