Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors.
To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” your go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level strategies to create campaigns that engage buyers and drive high-impact results.
For a full week starting April 21, join top industry experts for a variety of actionable sessions designed to help you outmaneuver challenges and stay ahead of emerging trends. The first two webcasts in the lineup are “AI-Powered B2B Advertising: The Future of Targeting and Personalization” and “Crafting Content That Maximizes C-Suite Impact.”
AI-Powered B2B Advertising: The Future of Targeting and Personalization
Set for April 21 at 12:00 pm ET, Demand Gen Report/B2BMX’s Klaudia Tirico is joined by Hannah Jordan, Director of Digital Marketing, and Juan Alvarado, VP of Advertising Cloud at Demandbase, as they break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts. They will discuss how AI-powered account identification and the rise of privacy-first strategies can transform advertising campaigns across platforms.
Register to learn how to:
- Leverage data, AI-driven insights and intelligent agents to create hyper-targeted campaigns;
- Adapt to evolving privacy and cookie policy changes;
- Target the right people at the right accounts to maximize ROI;
- Maintain a competitive edge in a fast-changing and crowded market; and
- Maximize your budget every step of the way.
Crafting Content That Maximizes C-Suite Impact
Capturing the attention of C-suite executives requires more than clever copy – it demands precision, relevance, and a clear focus on their priorities. A strategic approach for crafting and deploying targeted content for this audience can help maximize your impact.
Join Emerald Studio content pros—Lori Culliton, Director of Client Services, and Alexis Carroll Cline, Director of Strategy –on April 23 at 12:00 pm ET in a conversation with Jenna Abrams, Senior Director of Digital Marketing Services and Sheri Butts, Senior Director of Growth Marketing for Emerald about connecting with and converting executive leadership. They will share real-world examples of successful campaigns that connected with the C-suite, showcasing what works and why.
You’ll walk away with:
- Insights into key executive priorities and preferences;
- A framework for building your campaign;
- Actionable tactics for refining your messaging; and
- Examples of successful campaign content
To register for the week-long event, click here. We look forward to your attendance at the “2025 B2B Campaign Optimization Series!”
