Is your lead gen strategy really working, or are your best prospects quietly slipping away?
Today’s B2B buyers are smarter, choosier, and wary of outdated, spammy marketing. They’re doing more research, involving more peers, and taking longer than ever to commit. If you’re still relying on old-school tactics, you’re invisible to the exact buyers you want most.
Join NetLine’s Josh Baez, Sr. Manager of Demand Generation, for a no-nonsense session exploring exactly what’s going on with today’s B2B buyers—and what you need to do now to meet them exactly where (and when) they’re ready to engage.
You’ll uncover:
- Why Buyer Journeys Got So Complicated: Crack the code on the “Consumption – Gap” to stop losing buyers before they’re even in your funnel.
- How to Be Omnipresent (Without Being Creepy): Leverage programmatic lead gen to organically engage buyers exactly where they spend time.
- The Magic Combo of Quality and Scale: Say goodbye to trade-offs and hello to fully permissioned, high-quality leads at scale.
- An End to the Sales vs. Marketing Drama: Get proven strategies for smoother lead handoffs, shared accountability, and lightning-fast lead delivery.
