Companies are grappling to not all incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an emphasis on using AI to boost the efficiency and output of their GTM teams.
Seismic, a global leader in enablement that helps organizations engage customers, empower teams, and ignite revenue growth, launched a major initiative to incorporate AI throughout its operations. Officials wanted to explore the use of AI internally to boost its GTM team’s productivity.
“We have high expectations for our internal teams and how they engage with our potential customers,” Toby Carrington, Chief Business Officer at Seismic, explained to Demand Gen Report. “When we talk to prospects, it needs to be highly personalized, and it needs to be thoughtful.”
The San Diego-based company turned to ZoomInfo, a platform that specializes in empowering businesses to grow faster with AI-ready insights, trusted data, and advanced automation.
Saving Time, Driving Better Results
Launched in May 2024, Seismic’s sales leaders were intrigued by ZoomInfo’s Copilot due to its ability to proactively highlight valuable account insights — telling sellers when to act, who to target, and even what to say — not only to save time, but to help drive better results. It looked like the right solution Seismic needed to speed up and scale its already successful outbound processes.
Beyond boosting messaging with specific insights, Copilot’s easy integration into Seismic’s existing tech stack promised to help sales reps stay in the flow of work, minimizing disruptions and unnecessary context-switching while reducing the time it takes to generate new leads.
“I’m really excited about the power of generative AI in general, and working with Copilot is a no-brainer because ZoomInfo is one of the key platforms in our tech stack,” Carrington said.
AI Increases Opportunities by Nearly 40%
Seismic reported its sellers have achieved impressive results by combining first-party data with ZoomInfo’s data and signals that identify accounts most likely to buy. In user surveys, Seismic’s team attributed 39% of active pipeline to opportunities identified or influenced by signals from ZoomInfo. They also said they’re 54% more productive and save an average of 11.5 hours per week.
“That combination of our internal CRM data, external signals, and the AI chatbot that’s given all that context has helped us craft very specific account- and persona-based messages. And people have responded to them right away,” Carrington said.
ZoomInfo released a series of updates to its ZoomInfo Copilot in December that now delivers the most relevant, timely, and advanced signals and enterprise-grade data to sellers and marketers.
Due to these results, Seismic has seen increased speed to lead, more targeted outreach, and better response rates from key prospects — the kind of benchmarks that every sales team is watching in today’s competitive markets.
For more information about how ZoomInfo can help businesses with go-to-market intelligence that accelerates revenue growth, please visit www.zoominfo.com.
