Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising to enable B2B marketers to leverage the growing popularity of audio channel content in their multi-channel campaigns.
The new channel aims to meet the growing demands of B2B brands seeking alternative ways to amplify awareness and forge deeper connections with an expanded group of key decision-makers. With the addition of audio, Madison Logic now offers more reach via native paid media channels than any other ABM provider.
Keith Turco, CEO of Madison Logic, said digital audio advertising is “revolutionizing” how brands connect with buyers, making it a key part of a successful multi-channel ABM strategy.
“When I joined as CEO, my intent was to diversify and strengthen our ABM portfolio to help marketers meet and reach buyers where they are while also anticipating where they will be,” said Turco in a statement. “Today’s announcement is the next step in creating the future of multi-channel ABM.”
Success with Millennials, Gen Z Decision-Makers
Audio advertising continues to grow in popularity with B2B marketers increasingly recognizing its value in connecting with Millennials and Gen Z decision-makers who are heavily engaged in digital audio channels, such as podcasts, streaming music, and satellite radio.
Reaching 214 million listeners in just the U.S. alone, digital audio delivers broad coverage for brands to engage every member of the buying group within key accounts through genres aligned with their specific interests and priorities. As B2B marketers navigate larger, more diverse buying committees and a crowded media landscape, audio channels offer a hyper-targeted and intimate forum for building brand awareness and capturing buyer attention.
With an increasing number of business professionals tuning into digital audio channels and podcasts for industry insights, trends, and expertise, ABM Audio Advertising enables marketers to integrate the most popular digital channel seamlessly into their multi-channel strategy.
Top Features
Key benefits for ABM Audio Advertising include:
- Capture Attention: Engage highly attentive buying groups away from their screens on the most popular digital channel.
- Boost Multi-Channel Impact: Supercharge media performance by building brand affinity and amplifying messaging across devices.
- Create Deeper Engagement: Increase reach and personalization on a channel where messaging is more likely to be understood.
- Measure Account-Level Performance: Analyze audio ad performance with real-time engagement metrics that reveal the impact of the buying journey across all paid media channels.
ABM Audio Advertising is now available through the ML Platform. Visit madisonlogic.com for to learn more and request a demo.
