Website personalization is worth absolutely nothing without a solid strategy. In this E-book, you’ll discover the fundamental components to include in your website personalization strategy. You’ll also learn:
- Methods for selecting a personalization solution;
- The concepts to keep in mind when developing audience segments;
- Data types for targeting visitors;
- The three main categories of personalization tactics; and
- An exploration of always-on vs. conversion based personalization.
Become a web personalization master! Download this e-Book to begin curating your strategy for success.
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