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Meet The Winners Of The 12th Annual Killer Content Awards

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the…

International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality

Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account for more than 70% of executive leadership. But we’re not here to call out all the…

Top Quotes From #B2BMX Day 1 & 2

As the Arizona sun set on the second day of the B2B Marketing Exchange (#B2BMX), more than 1,000 B2B marketers walked away with more knowledge than they could have hoped for. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office. In case you missed out, we've rounded up some of the best quotes, one-liners and…
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Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester’s “Buyers’ Journey Survey, 2022” found that younger demographics are challenging the traditional notions of the buyer’s journey. The survey uncovered that 64% of business purchase influencers were born after 1981, with Millennials serving as the largest cohort at 57%.

The 7 Chrome Extensions B2B Marketers Don’t Know They Need

If you can name it, there’s a Chrome extension for it. While there are many widely known shortcuts — such as Grammarly and Adblock — most practitioners are just scratching the surface of the extensions they use. With plug-ins ranging from infusing fun into mundane tasks to security monitoring, the following extensions can help increase productivity and streamline time-consuming tasks.

6 B2B Tech Freemium Offerings Marketers Need To Know

Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users to an unfamiliar brand and enabling them to learn the…

How ChatGPT Will Influence Modern B2B Marketing Strategies

By the end of 2023, ChatGPT — pioneered by, the artificial intelligence research lab that trained the chatbot — is expected to bring in $200 million in revenue by capitalizing on the areas where traditional conversational AI fell short. In its previous iteration, 81% of practitioners would abandon chatbots due to complaints such as a lack of personalization, irrelevant responses and rigid options for questions.

Are Events The New Offices?

There’s a clear preference for remote work: In a one year span, the number of people primarily working from home tripled from just below 6% (roughly 9 million people) to almost 18% (27.6 million), according to a 2021 American Community Survey. And that’s not even factoring in the 52% of workers who want to work remote, either.

How To Encourage Team Building In A Remote Environment

In a world where companies can run completely remote… it’s easy to lose the sense of community that comes with going into the office daily. Team building may sound like a snooze fest to employees, but there is something so special about creating a strong bond with the people you work with. Ultimately, the goal is to boost the overall teams’ performance and set the tone for a positive work…

How To Plan For 2023 With So Much Uncertainty

As the year 2022 approaches its end, annual budget planning for the new year is just around the corner. What better way to end the year than with a nice book read? Latané Conant Conant, Chief Marketing Officer at 6sense, just released the second edition of her book titled, “No Forms, No Spam. No Cold Calls,” to equip sales and marketing leaders with the tactics needed to succeed in 2023.

A Golden Delicious Sneak Peek Into #B2BMX

Step aside, pumpkins, there’s something new for marketers to start carving out: Their B2B Marketing Exchange agenda. While #B2BMX doesn’t kick off until Feb. 27, 2023, there’s no better time to register and start familiarizing yourself with the sessions already harvested.  

It’s Finny Time: Nominations For The 11th Annual Killer Content Awards Now Open

A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and since its inception, it’s received more than 2,000 nominations and honored more than 280 pieces of, well, killer content. And now there’s an opportunity…

How To Find The ‘True North’ Of Your CRM Strategy

Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an additional 69% reported their organizations do not pursue and/or complete potentially valuable sales initiatives due to low-quality CRM data.

Food For Thought: Provide Prospects & Customers With Meal Credits For NFL Sunday

If there’s one great unifier in the world, it’s food. And every savvier marketer has incorporated some form of meal vouchers into their marketing efforts, whether it’s incentivizing event attendance or thanking a client for a meeting. But an open space in the meal-based marketing space is the weekend — and what better way to kick off a new program than coinciding with NFL Sundays?

New Research: 96% Of Sales Reps Need More Help In The Early Buying Stages

B2B sales efforts still aren’t as targeted as they should be — and it comes at a detriment to companies’ bottom lines. New research from Lusha, a B2B database of company contacts and business leads, found that just under half (50%) of salespeople believe one of the most common effects of wrongly targeted outreach is damage to their company’s brand reputation.

In The World Of B2B, Brand Like A B2Cer

It seems like a contradiction to tell a room full of B2B marketers to think like a B2C marketer, but FullSurge’s Mitch Duckler had the intel to back up his claims. Duckler dedicated his closing keynote at the B2B Sales & Marketing Exchange to explain the direct correlation between brand differentiation and key business metrics.

Integrate CMO & Co-Author Deb Wolf Spills The Tea On New Book On Precision Demand Marketing

Integrate announced the launch of its new book titled, “Precision Demand Marketing: Achieving the Promise of Predictable Pipeline,” co-authored by Integrate Co-Founder and CEO Jeremy Bloom and Integrate CMO Deb Wolf. The book provides a realistic hands-on approach to adopting a buyer-driven, omnichannel precision demand marketing (PDM) strategy.

#B2BSMX Preview: How Modern Orgs Are Restructuring GTM Strategies For Optimal Success

It’s the most wonderful time of the year — for marketers, that is. Demand Gen Report is shipping up to Boston next week with more than 800 sales and marketing practitioners in tow for the annual B2B Sales & Marketing Exchange (#B2BSMX). Taking place from Aug. 8-10, #B2BSMX is bringing together B2B’s finest for three days filled with workshops, case studies, track sessions, networking opportunities, keynotes and more.
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