Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space
Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end of 2023, and 56% of U.S. viewers watch content from CTVs. As B2B marketers prioritize engaging prospects and customers where they are and in more personalized ways, CTV is emerging as lucrative channel. With that in mind, ABM platform Madison Logic released ABM CTV, a new channel designed to harness the company's…
- Published in Blog
- Written by Kelly Lindenau