COVID-19 Update

Meet ABM CTV, Madison Logic’s New Channel That’s ‘Closing Gaps’ In The CTV Space

Connected TV (CTV) advertising spend in the U.S. is expected to grow by nearly 20% by the end of 2023, and 56% of U.S. viewers watch content from CTVs. As B2B marketers prioritize engaging prospects and customers where they are and in more personalized ways, CTV is emerging as lucrative channel. With that in mind, ABM platform Madison Logic released ABM CTV, a new channel designed to harness the company's…

The 5 Content Trends That Will Shape 2024 Planning

As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content can’t be treated as a one-and-done effort; instead, it should be treated as a living document that’s continuously evaluated and enhanced to meet the needs of B2B buyers.

3 Strategies Marketers Can Take From The NFL’s Playbook

For the 72% of Americans that consider themselves football fans, tomorrow night marks the start of a journey that ends in heartbreak or victory. Although I’m the first to admit the NFL is deeply flawed, there are a couple key lessons that B2B marketing practitioners can learn from the sports conglomerate. So, in honor of tomorrow night’s kick-off, here are three marketing lessons practitioners can learn from the NFL:

Q&A With Justin Keller, Drift: Why 2023 Is A ‘Watershed’ Year For Artificial Intelligence

New research revealed that 91% marketers are ready to embrace the spoils of AI, labeling the technology as critically, very or somewhat important to marketing success over the next 12 months. The findings were uncovered in Drift's third annual “State Of Marketing & AI Report,” which was released in conjunction with the Marketing AI Institute.

Meet The 2023 Class Of B2B Innovators

The B2B Innovator Awards were created to celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. 

Come On B2B, Let’s Go Party! 4 Lessons From 'Barbie'

The “Barbie” movie’s marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid opportunities, the movie’s marketing team successfully immersed the world in hot pink through an all-encompassing brand awareness campaign. Here are the top four takeaways from the strategy and how B2B marketers can replicate it.

#B2BSMX Preview: Insider Insights Into The ABM Track

Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with aligning marketing and sales, 27% face difficulties with personalizing content for their target accounts and 22% cite cost as a challenge.

Fostering Inclusivity: How Crunchbase Is Shining The Spotlight On LGBTQ+ Businesses

According to a 2022 study, there are more than 783,183 business owners currently employed in the U.S. — but a mere 10% of those represent the LGBTQ+ community. Further, a 2023 report by StartOut found that LGBTQ+ founders face additional barriers to raising capital, and another report said that less than 1% of the more than $2 trillion in funding for startups went to LGBTQ+ entrepreneurs. 

Meet The Buyer-Level Intent Platform ‘Revolutionizing’ The B2B Intent Landscape

B2B practitioners are always craving deeper insights into their target audiences: The more targeted they can make their campaigns, the better. To help deliver real-time insights into prospects actively expressing intent, NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level intent platform able to deliver those insights.

Beyond The #B2BMX Podcast: A Deeper Look At ZS’s ABM Journey

If you listened to this week’s podcast — “How To Execute A Multichannel ABM Campaign” — you heard all about ZS’s journey to orchestrating an ABM campaign. To record the episode, I sat down with Megan Wolfe, Managing Director of the healthcare-based management consulting and technology firm, to pick her brain about the campaign and dive into specifics. But there’s only so much you can include on a podcast, so I…

Ladies, Let Your Voice Be Heard

Being responsible for an entire conference content agenda is intimidating, to say the least. After all, people pay good money to attend an event and I, for one, always want to give them all the bang for their buck.

The Art Of Utilizing Text Messaging In B2B

In the fast-paced world of B2B marketing, one tool has emerged to cut through the noise and capture attention: Texting. That's right — the same medium that revolutionized personal communication is now making waves in the business realm. But what are the best practices for B2B texting? When is the best time to deploy sends throughout the buyer’s journey? And most importantly, how can you harness its potential to propel…

The 4 Steps To Resurrecting The MQL

To MQL, or not to MQL — that is the question. Over the past year, the industry’s narrative toward MQLs has shifted: It went from the golden goose of marketing to an allegedly inefficient way of driving leads. However, a new perspective is emerging throughout the industry. RollWorks, an ABM platform, is taking the stance that MQLs aren’t dead; just the bad ones are.

Get Ready For An Action-Packed Week At #B2BSMX This Summer

Summer is officially here, which means the B2B Sales & Marketing Exchange (#B2BSMX) is right around the corner— it’s going down August 7-9, 2023. As the new Content Director of our #B2BMX events, I've been working hard on curating the perfect agenda for the event. That's a tall order coming off our B2B Marketing Exchange in Scottsdale, Ariz., where the team and I delivered an unforgettable event for a packed house.

How To Prevent B2B Content From Getting Lost In Translation

In the words of Walt Disney's (creepy) puppets, "it's a small world after all." OK, I'm sorry for getting that song stuck in your head, but it's true: Due to the market expansion powered by today’s interconnected, digital world, it’s easier than ever — in theory — for companies to expand their global reach and engage with prospects in different regions. However, there’s one major hurdle: Language barriers. While the easy answer…

Meet The Winners Of The 12th Annual Killer Content Awards

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The 29 winners were announced in 14 categories during an exclusive cocktail reception at the…

International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality

Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account for more than 70% of executive leadership. But we’re not here to call out all the…
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