Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a key channel for both business-related thought leadership and for plain old fun. For many, they have become a critical part of their morning diet.
Lucky for marketers, there are dozens of B2B marketing-related podcasts to choose from to gain expert insight on hot topics and hear the latest news from the industry. Read on to learn more about the three podcasts on our radar that are sure to keep you up-to-date on the latest marketing news and provide actionable tips for revamping your marketing strategy.
The Marketing Book Podcast
Stars on iTunes: 5
Podcast episode length: 40-60 minutes
Key topic: Modern marketing
Each week, The Marketing Book Podcast spotlights a — you guessed it — new marketing book, with in-depth interviews with authors. Previous guests include marketing superstars such as Jay Baer, Joe Pulizzi and Ann Handley. The podcast is hosted by Douglas Burdett, a marketing veteran and stand-up comedian, so each episode comes with both helpful tips and a bit of humor. If you’re still not convinced, the podcast was named one of “10 Podcasts That Will Make You A Better Marketer” by LinkedIn.
Reviews:
“I’ve been in the business for almost five years and I would say getting “good” at marketing is a rapidly moving target. It’s great having resources like The Marketing Book Podcast to make keeping up with all the changes and nuances a lot easier.”
“Not only was the episode jam-packed full of state-of-the-art tips, but having all the notes available online helped me relax and enjoy the episode and then refresh everything again later!”
Marketing School
Stars on iTunes: 5
Podcast episode length: 5-10 minutes
Key Topic: Digital and online marketing
This podcast offers a daily dose of marketing tips from hosts Neil Patel, Co-Founder of the data visualization company Crazy Egg, and Eric Siu, CEO of digital marketing agency Single Grain. With every episode under 10 minutes, the podcast provides digestible, high-quality information on topics such as unorthodox marketing hacks, how to run a virtual marketing team and more.
Reviews:
“I’m all in for a good podcast, and this one exceeds expectations. Each episode is short and sweet but filled with actionable advice from two experts in online marketing. Big fan!”
“I have literally pulled over to note something Neil or Eric said because I didn’t want to lose it. Learning so much and can’t stop listening! Thanks for sharing the knowledge!”
B2B Growth
Stars on iTunes: 5
Podcast episode length: 10-30 minutes
Key Topic: Marketing growth
This daily podcast is dedicated to helping B2B executives grow and expand their companies. In every episode, hosts James Carbary, Founder of Sweet Fish Media, a company that produces podcasts for B2B organizations, and Jonathan Green, Head of Business Development at Sweet Fish Media, interview a marketing executive or thought leader on a trending topic, such as influencer marketing, live messaging and video intelligence. Previous guests include Jamie Walker, Head of Marketing at Synthio, and J.J. Kardwelll, Co-Founder and CEO of EverString.
Reviews:
“Stumbled across this podcast and it has quickly become a critical part of my can’t-miss morning routine. Great guests and useful insights, all in a bite-sizes package that fuels thoughts throughout the day.”
“I am an avid podcast listener, as well as a host of one, and I’ve got hand it to James. Great host, great voice, super content and guests. Thanks, and keep up the awesome job!”
