Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more to keep you in the loop. Check out all the latest happenings in the B2B space throughout June 2021 below!
Movers & Shakers
From leadership changes andrebrands tothe return of in-person events, the B2B industry made a series of big moves this month.
Terminus Appoints New President & GM For London Branch
ABM platform Terminus recently appointed Gavin Dimmock as the President and General Manager (GM) of the company’s new London branch. Dimmock’s 25 years of scaling tech companies for the global market will help him manage the new London branch and propel the Terminus brand into the international market.
SurveyMonkey Rebrands As Momentive
SurveyMonkey will rebrand to Momentive Inc. on July 15, 2021, positioning itself as an agile experience management company. The rebrand encompasses its portfolio of GetFeedback, SurveyMonkey and SurveyMonkey Market Research Solutions to helpusers shape their customer experiences.
2021 B2B Sales & Marketing Exchange Returns To Boston
Demand Gen Report will host its third annual B2B Sales & Marketing Exchange (#B2BSMX) in-person from Aug. 9-11, 2021. B2B experts and professionals will gather at the Encore Resort & Casino in Boston to explore successes with marketing and sales alignment and meet other experts and analysts to share their experiences over the last year.
As always, money makes the B2B industry go ‘round, and many companies took that to heart this month by raking a combined fundraising total of about $500 million.
Acceleprise Raises $30M In Capital Funding; Rebrands
B2B SaaS venture capital firm Acceleprise secured $30 million in capital funding, closing a seed funding round with $13.2 million and $17 million in pre-seed funding. With the additional capital, the company plans to invest in various SaaS platforms to facilitate growth and rebrand to Forum Ventures.
Seismic Surpasses $200M In Annual Revenue
Sales enablement platform Seismic surpassed its annual revenue run rate of $200 million, recording a 182% YoY sales growth in the Eurasian market. Seismic plans to build on this momentum to expand into other international markets, including Australia and New Zealand.
Outreach Closes $200M Funding Round
Sales engagement and intelligence platform Outreach recently closed a $200 million funding round. With the new capital, the company plans to scale its marketing and sales organizations into new markets and invest in new delivering and acquiring technologies.
Contentstack Secures $58M In Series B Funding
Contentstack, a content management system, recently closed a Series B funding round that raised $58 million, which brought its total funding to $89 million. Contentstack plans to use this added funding to innovateits content management and sharing capabilities, and implement new features to facilitate international growth and partner ecosystem expansions.
With the third-party cookie phase-out forcing B2B companies to rethink their data strategies, the following organizations turned to partnerships, releases and platform enhancements to fill the potential data void.
Sendoso Integrates With Microsoft 365
ZoomInfo Unveils Contact Preference Registry
ZoomInfo, a business contact and intelligence platform, recently unveiled its Business Contact Preference Registry. The registry allows B2B buyers to control which information can be accessed by B2B organizations and which will remain hidden, aiming to improve the B2B industry’s privacy standards.
True Influence Offers 80M Verified Contacts To B2B Marketers
True Influence made 80 million verified contacts available to its True Influence Marketing Cloud users, providing B2B marketers with firmographic/demographic data on prospective buying groups.
Dun&Bradstreet and Zeta Alliance Launch Joint Consumer & Business Data Cloud
Dun&Bradstreet recently partnered with data-driven marketing technology company Zeta Alliance to create a unified data cloud that is designed to help businesses gain insights into key decision-makers' interests and needs.
As digitization continues to impact B2B companies, there have been significant changes in the behaviors of prospects and marketers, such as:
- 94% of marketers are prioritizing and scaling their email marketing programs for a post-pandemic world;
- 86% of sales managers agree that the ability to adapt to industry and market changes is more important than it was five years ago;
- 68% of marketers expect their digital marketing budgets to increase;
- 89% of solution providers continue to struggle with integration capabilities in the E-commerce market; and
- 33% of buyers indicated their buying decisions and timelines were escalated due to the changes of 2020.