Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events
I have been covering the B2B marketing and sales space for four years. When I started in January…
Blog January 14
Latest In: Conex
3 Agile Marketing Fails (And How To Fix Them)
While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers…
Blog September 4
Uberflip CMO Randy Frisch Dishes On The Evolution (And Challenges) Of Content Experience
Conex: The Content Experience is one of my favorite events to attend to learn the latest in content…
Blog August 22
Conex 2019: Enhancing Content Creation & Distribution Strategies To Cater To Modern Buyers
As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on…
Industry News August 22
Top Quotes From Conex: Thought-Provoking Tidbits That Start A Content Marketing Convo
I just returned to New Jersey after spending three days in Toronto with Uberflip and more than 700…
Blog August 23
Content Marketing, The Remix: Delivering True Content Experiences At Scale
For a long time, content marketing has been defined (or assumed) as simply “creating content,” but this mindset…
Industry News August 23
Podcast: Environment, Structure & Engagement: Uberflip Exec Shares Key Steps For Disney-Like Content Experiences
In a quick-hitting conversation on the show floor at Conex 2018, taking place in Toronto, Canada August 21-22,…
Blog August 23
New Research: Knowing How Buyers Consume, Interact With Content Generates Higher Conversions
B2B companies that focus on understanding how prospects and customers consume and interact with content are positioned to…
Industry News August 21
