G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.
The acquisition brings together four of the top B2B software review platforms with complementary global audiences and datasets to power software buying and selling in the age of artificial intelligence (AI). The combined insights will assist software discovery, evaluation, and purchasing— delivering better outcomes for buyers, stronger growth for vendors, and a future-ready foundation for the global software ecosystem.
The addition of richer datasets from Capterra, Software Advice, and GetApp will enrich integrations, improve targeting, and decision-making, said G2 officials. This will allow consultants and investors will strengthen their market analysis, research, and growth strategies with verified, data-backed insights.
‘Transformational Moment’
With this acquisition, Godard Abel, CEO and co-founder of G2, said the company is uniquely positioned to lead the evolving landscape of AI-driven search, delivering accelerated value to both buyers and sellers of software
“This acquisition represents a transformational moment for G2 and, more importantly, the global B2B software industry,” said Abel in a statement. “By integrating the verified reviews, insights, and audiences from Capterra, Software Advice, and GetApp, we’re building the trusted data foundation for buyers and sellers of software for the age of AI.”
Capturing Buyers
With the acquisition, G2 will be better able to serve the software ecosystem. With expanded reach and web traffic, the company builds on its proven answer and search engine optimization (AEO and SEO) playbook to boost customer visibility across traditional and AI-driven search.
A more mature digital advertising infrastructure will strengthen G2’s Ads business, helping vendors capture more in-market buyers at the moment of decision. The company will incorporate data and offerings from into its platform that will:
- Provide 6 million verified, trusted customer reviews for buying insights
- Reach 200+ million annual software buyers globally across our properties
- Serve 10,000+ software vendors globally with powerful marketing solutions
- Span 2,000+ software and service categories for a robust, market-leading taxonomy
- Offer first-and second-party Buyer Intent data at an expanded scale
With a deeper, unified data set, G2 will deliver up to three times more Buyer Intent signals and enable a new pay-per-lead offering that converts intent into high-quality, sales-ready leads at a global scale. The transaction is expected to close in Q1 2026, subject to customary closing conditions.
