Infuse, a global leader in B2B demand generation, and InkHub, creator of the AI-powered 1to1 Content personalization platform, announced the next phase of their exclusive partnership that redefines how B2B organizations engage their buyers.
The two companies will now offer go-to-market (GTM) teams the ability to deliver a fully personalized experience across the entire buyer journey, from the initial outreach touchpoint, through a tailored landing page, to the content asset itself.
By combining Infuse’s proprietary demand intelligence, powered by a global B2B database of over 252 million profiles, with InkHub’s AI-driven content personalization, the solution enables organizations to accelerate pipeline, increase engagement rates, and build deeper buyer trust without the operational complexity traditionally associated with 1to1 programs.
Infuse’s Alexander Kesler
Alexander Kesler, Founder & CEO of Infuse, said the new solution comes as B2B buyers have made it clear: generic campaigns no longer cut it.
“This partnership allows us to do something no one else in the market can: deliver true 1to1 personalization across the entire demand experience, from the first email a buyer sees, to the landing page they visit, to the very asset they read,” said Kesler in a statement. “It’s not personalization at one stage or for one persona; it’s a fully unified, buyer-centric journey. That’s what modern demand generation should look like, and we’re proud to be the exclusive partner bringing this to market.”
Personalization from First Contact
Unlike conventional demand programs that personalize only one stage of the buying journey, Infuse now delivers a complete 1to1 experience at every touchpoint. A prospect receives a personalized outreach message, clicks through to a landing page built specifically for them, and engages with a content asset dynamically customized to their unique business context.
The result, according to Doni Lerner, CPO of 1to1 Content by Inkhub, is a cohesive journey where every interaction reinforces relevance and builds trust.
“Buyers expect nothing less than relevant, accurate personalization from their buying experiences,” said Lerner. “With Infuse as our exclusive demand partner, we’re able to extend the power of 1to1 personalization beyond the asset itself and into the full engagement lifecycle. Infuse’s reach, precision targeting, and deep understanding of buying signals make them the ideal partner to bring our vision to life at scale.”
The partnership is immediately available to Infuse’s clients globally.
