Market Signals, a community-driven marketplace of B2B sales prospecting lists that converts business signals into ready-to-work account lists, has been launched by Surfe.
Unlike static databases, Market Signals is community-curated and use-case led. Sellers contribute lists built around real motions; competitor takeouts, partner targeting, expansion plays (open hiring + management growth), and recent funding.
As the marketplace grows, Surfe officials said so will the breadth and freshness of niche prospecting angles that individual teams otherwise wouldn’t have the time to build.
New Marketplace
Sami Taylor, Growth Director at Surfe, said the new marketplace comes as salespersons Re overwhelmed with too much, low intent data.
“Sales teams don’t need more data,” said Taylor in a statement. “They need work-ready lists that reflect what’s happening at an account right now.”
Free to Use
B2B sellers and RevOps teams struggle with three constant frictions: finding the right accounts, validating that those accounts have purchase intent, and getting lists into tools without hours of cleanup. Surfe’s new Market Signals addresses all three.
Instead of trawling multiple sources to guess who to target, sellers can browse thousands of pre-made prospecting lists, and plug them straight into existing workflows via API, CSV download, or direct CRM sync.
Surfe is democratizing this access by making Market Signals free to use, helping to create a more equitable sales environment and equipping sellers at all levels with the insights they need to compete effectively.
Surfe Technology
Powered by Surfe’s Waterfall Enrichment technology, each list is high-signal by design. By default, they include core company data such as annual revenue, company growth rates, management changes, company bio, technographic details, hiring status and trends, and employee counts.
Users can explore these data points to understand if an account is relevant today and have the option to request up-to-date enriched email addresses and mobile phone numbers for the most relevant contacts within each account. The marketplace is already filling up with prospecting lists, including Top 100 companies using Salesforce, companies using MongoDB and Europe’s top growing startups.
“Market Signals pulls growth, hiring and tech-stack evidence into one place, then lets teams ship the list to their CRM or workflows in minutes” said Taylor. “That’s the difference between more research and more pipeline.”
