In today’s competitive landscape, aligning sales, marketing, and customer success is no longer optional—it’s essential.
The GTM Strategy & Advanced ABM track explores how top-performing B2B teams are breaking down silos to create connected programs that build pipeline, deepen relationships, and deliver measurable growth. These sessions will provide actionable frameworks to help you rethink your go-to-market approach and drive real results.
Dive into case studies and expert insights that showcase how to orchestrate seamless collaboration across teams. Learn how to identify high-value accounts, personalize outreach, and optimize your ABM strategies for maximum impact. Whether you’re looking to refine your existing strategy or build one from scratch, this track will equip you with the tools to succeed.
From pipeline optimization to account-based orchestration, this track is designed to help you master the art of strategic alignment. Walk away with a clear roadmap to transform your GTM strategy into a powerful growth engine.
Following is a look at the GTM Strategy & Advanced ABM breakout sessions to help you customize your experience to master new tactics and solve your specific business challenges.
Monday Session:
Session Title: The Innovation Multiplier: 5 Lessons Every B2B Marketer Should Learn from the World’s Fastest-Growing Tech Giants
Speaker: Laura Nespoli, Executive Strategy Director, Article Group, has built her career on helping leaders tell brand, product and go-to-market stories for global Fortune 500s like Google, J.P. Morgan, and Korn Ferry, and for non-profits from local to global in scale. As Executive Strategy Director at Article Group, a strategic advisory and creative studio, she oversees strategic storytelling for the firm’s clients while also contributing to the growth of the business.
Description: In the last decade, every company has become a technology company. For today’s B2B leader, this shift has brought a crushing new level of complexity—disruptive technologies, shrinking budgets, and an urgent mandate to justify every investment.
When the world is watching, the stakes of your next launch or major transition couldn’t be higher. The traditional marketing map is gone; today, you must draw the map while you navigate the mission.
The most successful innovators—companies like Google, AWS, and Salesforce—don’t win because they have more resources; they win because they use ruthless simplicity to unlock complexity. In this session, Article Group will share five critical lessons learned after a decade of working with the fastest moving leaders in B2B at the intersection of high-stakes innovation and human-centered storytelling.
This session offers a rare look at the upstream strategic mindsets and creative frameworks that helped these giants move from “amorphous ambition” to market-defining success.
Session Title: Winning Strategic Accounts Through Optimized Pipeline Conversion
Speaker: John Johansen is currently the Senior Director of Demand Generation at Delinea. With 15+ years of experience across multiple areas of marketing, he has developed a passion for demand generation and marketing campaigns. His role is to make the marketing plan real, taking the messaging and creative outside the walls of a company to see how it performs in the market.
Chip Klang is the Co-Founder and CEO of Lead2Pipeline, which helps the world’s most innovative B2B technology companies accelerate pipeline growth by connecting them with verified, in-market buyers—at scale and with full compliance. With more than 20 years in B2B demand generation, he’s built and led revenue-driving programs across the industry, including senior roles at QuinStreet, NetLine, and TechTarget.
Suzy Krohn is a Performance and Growth Marketing professional with over a decade of experience in customer acquisition and customer relationship management across multiple channels (e-mail, paid, programmatic, social, mobile, etc.). She’s planned and executed complex multimillion-dollar marketing campaigns on budget, delivering campaign targets and positive ROI. Suzy’s developed several A/B testing and benchmark frameworks that were implemented by cross-functional teams to drive efficiencies and improve reporting.
Description: For B2B marketers, strategic accounts aren’t just strategic – they’re essential. Join demand gen experts John Johansen and Suzy Krohn for 5 inside tips that have optimized conversions for their programs, and helped their sales teams win strategic accounts. Hosted by Lead2Pipeline’s Co-Founder and CEO, Chip Klang.
Session Title: AI, Trust, and Discoverability: What CMOs and GTM Teams Must Do Differently in 2026
Speaker: Victoria Albert serves as INFUSE’s Chief Marketing Officer (CMO), leading global marketing and go-to-market (GTM) initiatives with a focus on impact and growth. She is known for pioneering a discoverability-to-revenue discipline that connects buyer behavior, data, and execution to measurable growth. Victoria operates at the intersection of insight and action, translating research into strategy and strategy into results.
Description: Two forces are redefining modern B2B growth: the rise of AI-powered decision making and the increasing importance of discoverability as a direct path to revenue. Drawing on original research from more than 2,300 senior marketing and IT leaders, we will examine how AI is simultaneously accelerating insight and eroding buyer trust, and why confidence in data, content, and vendors is now an executive-level priority.
We will also explore how buyer behavior is shifting in an era of generative AI, AI-powered search, and dark funnel activity, where growth increasingly depends on being found first, not just being better. Expect practical guidance for CMOs and GTM teams navigating trust, visibility, and revenue in a rapidly changing market.
Session Title: How to Minimize Risk & Avoid Getting Burned by Lead Gen Vendors
Speaker: Uky Chong is the Founder and CEO of ToXPAND, a B2B demand generation company built on transparency and accountability. He has scaled multiple companies to multi-million-dollar growth, led U.S. market expansions, raised $18.5M in venture funding, and supported a £25.5M MBO. At ToXPAND, Uky is redefining pipeline growth through first-party, AI-powered demand programs that deliver measurable results without black-box tactics.
Description: A practical, strategic playbook for reducing risk in your demand engine prioritizing data-driven strategy on how to evaluate, audit, and hold your lead generation partners accountable. You’ll learn the 10 questions that expose sourcing risks, compliance gaps, and black-box tactics—so your team can protect budget, pipeline, and brand reputation, by ensuring your team gets real visibility into whether your vendors are truly first-party, leveraging 3rd party networks, and compliant.
Session Title: Orchestrate Your ABM Around the Main Characters – Not the Extras
Speakers: Influ2‘s Doug Madey and LiveRamp’s Ed VanderBush
Description: Most GTM orchestration is built on account rollups. It looks clean in dashboards, but it breaks down in execution: you can’t see who showed interest or which topic drove it, so you don’t know what your next step should be. Join Influ2’s Doug Madey and Ed VanderBush from LiveRamp as they discuss how to build the perfect playbook.
Session Title: Pipeline’s Getting Harder: Why Early-Stage Demand Needs a New Operating Model
Speaker: Josh Baez, Sr. Manager of Demand Generation at NetLine, is a B2B marketing leader with over 10 years of experience based in Seattle, Washington. He specializes in demand gen, ABM, and content strategy, helping brands transform real buyer insights into real pipeline growth. Josh is known for blending creativity with data-driven decisions, and he brings energy, strategic thinking, and a fresh perspective to everything he works on.
Description: Pipeline goals are rising, yet pipeline has become harder to sustain, harder to predict, and harder to influence once opportunities are live.
Here’s the reality: Buying teams are forming opinions and narrowing options earlier than most funnels account for. By the time an opportunity appears, buyers often already know which vendors feel credible (and which feel like an afterthought).
Baez breaks down why traditional funnel-based approaches struggle to explain today’s pipeline behavior, and why early-stage demand now requires a different operating model altogether.
In this session, you’ll learn:
- Why pipeline is harder to sustain and predict (even when opportunity volume looks healthy)
- Where demand actually begins today and how early buyer decisions shape pipeline outcomes
- How leading demand teams are shifting investment upstream toward consistent, programmatic presence in trusted environments
- What early-stage influence looks like once pipeline forms, including cleaner opportunity creation and faster early conversations
- How to connect early engagement to real people inside target accounts, before opportunities exist
This session makes the case for a new demand operating model—one designed to support how buying actually happens today and how pipeline must be built tomorrow.
Session Title: Turning Rich Customer Feedback into Revenue
Speaker: Dani Talbot is the head of marketing at Clozd, the leading provider of win-loss analysis, which helps organizations like Google, Zoom, and Cisco to consistently uncover the real reasons they win and lose business. Prior to Clozd, Dani led enterprise marketing teams at Qualtrics and Concur. As a career-long marketer, Dani is passionate about driving organizational growth, fostering a customer-centric approach, creating brand differentiation, and leading high-performing teams.
Description: Revenue performance often looks stable … until it isn’t. In this session, we’ll draw on lessons from Apollo 13 to show how traditional revenue systems too often surface signals, not root causes. CMOs will learn how customer feedback adds the missing context behind buyer decisions—and how listening early turns insights into a competitive advantage that drives smarter decisions and sustainable growth.
Session Title: The Future-Proof Stack: Navigating Limited Resources, Connected Systems, and AI-Powered Growth
Speaker: Nikki Molina, Director of Demand Generation at Pax8, and Hans Fischmann, VP Product at AdRoll.
Description: As budgets tighten and teams stay lean, disconnected tools and manual workflows are no longer sustainable. Sit down with Nikki Molina, Director of Demand Generation at Pax8, and Hans Fischmann, VP Product at AdRoll, to explore how connected marketing systems help teams streamline operations, unlock better data, and drive measurable impact today, while laying the foundation for what’s next.
TUESDAY SESSIONS
Session Title: Marketing Fundamentals Under Pressure: Turning Content Into Pipeline in the Age of AI
Speaker: Gillian Hinkle, Senior Director Growth & Digital Marketing, Heroku, and Hailey Ho, Senior Director of Content, WordPress VIP.
Description: Marketing teams are under more pressure than ever: tighter budgets, fragmented attention, aggressive AI adoption, and the same expectation to drive real, measurable revenue impact. In response, many high-performing teams are returning to marketing fundamentals, with a sharper focus on content as a primary growth lever.
In this session, Gillian Hinkle, Senior Director Growth & Digital Marketing at Heroku and Hailey Ho, Senior Director of Content at WordPress VIP, will explore why content and modern content experiences are central to today’s revenue-driven marketing fundamentals, especially in the age of AI. We’ll unpack how leading teams are using content not just to fuel awareness, but to influence pipeline, accelerate deals, and support long-term growth.
You’ll learn:
- How original, high quality content wins in the AI race
- How to leverage content as an appreciating asset
- How to build a flexible foundation to support and measure these efforts
Session Title: Stop Planning Plays. Start Reading the Field: A New Model for ABM Success
Speaker: Matt Hummel serves as the Chief Marketing Officer at Pipeline360, where he leads the development and execution of strategic marketing initiatives to enhance the customer experience, accelerate growth, foster cultural evolution, and deliver on the company vision. Drawing from his extensive experience as a multi-time customer of Pipeline360, Matt brings a unique perspective and a deep passion for delivering exceptional business and customer value.
Description: Most ABM programs fail not from bad targeting, but from over-planning. In this session, I will introduce a new, buyer-centric model for ABM that prioritizes real-time insight over rigid workflows. Learn how to diagnose mid-funnel friction, enable champions, and create deal momentum by “reading the field” instead of running campaigns on autopilot.
Session Title: The Death of the MQL: How AI Agents are Rewriting Lead Qualification
Speaker: Arjun Pillai is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits—including Insent.ai’s acquisition by ZoomInfo—he now leads Docket AI, an AI company backed by a $25M. Formerly ZoomInfo’s Chief Data Officer and EVP of Product, Arjun brings a builder’s perspective shaped by early failures, large-scale data systems, and category creation.
Description: The MQL isn’t dead—it just doesn’t work anymore.
Traditional MQL systems were built for speed: capture contact information as quickly as possible, minimize friction, move on. But here’s what changed: the depth of knowledge a prospect has before reaching your site is dramatically different than it was five years ago. Today’s buyers arrive more informed, higher intent, and expecting ChatGPT-level interactions—not forms. Meanwhile, you’re still optimizing for a 1-1.5% form fill rate while 5-6% of your visitors are actively in buying mode. That’s not a conversion problem. That’s a qualification problem.
In this session, Arjun Pillai, Co-Founder & CEO of Docket, will walk you through how AI agents are replacing MQLs with Agent-Qualified Leads (AQLs)—prospects who’ve had meaningful conversations with AI agents, self-qualified themselves, and are ready for deep engagement from the first sales call.
Session Title: No More Maybes: Stop Losing Deals to No Decision
Speaker: Leslie Venetz is a top 1% B2B sales expert, sought-after speaker, and Founder of The Sales-Led GTM Agency. Recognized globally as a LinkedIn Editorial Top Voice, 5x Top 50 Sales Thought Leader, and 2024 Sales Innovator of the Year, Leslie is one of the most influential voices in modern sales. She has been featured in the Wall Street Journal, MorningBrew and Success Magazine, and her content has been viewed over 100 MM times.
Author of Top 50 USA Today best-seller Profit-Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue, Leslie helps outbound B2B sales organizations create profitable sales strategies.
Description: You’re losing winnable deals to indecision, and the sales pressure your team applies to fix it is actually making buyers retreat faster. In this session, Leslie Venetz will give you a 4-question diagnostic framework that reveals whether urgency exists in your deal, so you can stop guessing and start closing.
You’ll learn:
- The critical difference between urgency and sales pressure
- Why sales pressure should be a lever of last resort
- How to systematically uncover and leverage real urgency to move buyers off the fence
Walk away with practical strategies to shorten sales cycles, reduce ghosting, and turn “maybes” into closed/won, without resorting to tactics that damage trust or create long-term pipeline problems.
If “no decision” is quietly destroying your forecast accuracy and pipeline velocity, this session will show you how to stop it.
Session Title: Scaling Account-Based Marketing for Growth: Deloitte’s Intent-Driven Approach
Speaker: Joey D’Agostino is Vice President at Intentsify, where he helps B2B marketers turn buyer intent and data-driven insights into measurable pipeline and revenue impact. With a focus on modern demand strategy and go-to-market alignment, Joey works closely with marketing leaders to drive smarter engagement across the buyer journey.
Allan Kirkpatrick is the national leader of Deloitte Canada’s Account-Based Marketing (ABM) program, leading a team that delivers targeted, insight-driven campaigns designed to deepen executive relationships and drive measurable account-level growth. Through disciplined go-to-market strategy and storytelling, he helps translate complex capabilities into market-relevant narratives that improve ROI, pipeline quality, and long-term client relationships.
Description: In this Q&A session, Allan Kirkpatrick, Account-Based Marketing Lead for Deloitte Canada, joins Intentsify to discuss how his team has scaled account-based marketing using intent data to drive measurable business impact. The discussion examines how intent data has credentialized internal capabilities, helps align sales and marketing, secured executive buy-in, and enabled deeper personalization across account-based go-to-market strategies. From always-on ABM programs to targeted deal support, Allan shares how Deloitte has operationalized ABM at scale and is delivering measurable contributions to profitable growth.
Session Title: Accelerate Complex Deals with Contact-Level Marketing
Speaker: Sumner Vanderhoof is the CEO and Co-Founder of Propensity, the only marketing platform that delivers true contact-level attribution. With over 15 years of experience leading growth across Fortune 500 companies and startups, Sumner brings deep expertise in technology and Rev Ops. His strategic leadership has been instrumental to Propensity’s momentum and success, driving innovation, customer adoption, and measurable results in a competitive ABM landscape.
Description: Complex B2B buying journeys with sales cycles longer than three months are increasingly difficult to track using anonymous and account-level data alone.
In this session, Sumner will share how growth teams are using contact-level marketing to accelerate pipeline by connecting ABM, contextual, and geofencing campaigns with website de-anonymization and data enrichment.
You’ll learn how growth teams:
- Reach buyers earlier across complex buying journeys
- Identify the individuals engaging with ads and visiting your website
- Turn fragmented engagement into clear, actionable buying signals
- Support complex sales motions with high-intent contacts, not just account activity
Session Title: The Multiplier Effect: 5 New Innovations to Supercharge Your Webinars
Speaker: As VP of Marketing and Chief Evangelist for ON24, Mark Bornstein is the world’s leading voice for webinar marketing & digital engagement. He brings over 20 years of experience with leading technology brands and hosts one of the longest-running webinar series, the ON24 “Marketing Best Practices Series” and presents at marketing conferences around the globe.
Description: In marketing, everything is changing…including webinars.
In this session, you will see five exciting new innovations that will transform your webinar programs to more effectively extend the reach of your events, get more value from your best content, and increase conversions to pipeline and revenue – long after the live date is over.
In this session, you will learn how to personalize webinars for target audiences, globalize the reach of your programs, leverage AI to turn webinars into new content and turn webinar “key moments” into new video content
See how a webinar is no longer just a webinar, it’s an entire campaign.
Session Title: Brand Jeopardy – The Day AI Went Primetime
Speaker: Celia Aniskovich is a New York based director and producer. Her career began in live broadcast news as an NBC Page before she transitioned into narrative and documentary filmmaking. She has directed, produced, developed and consulted on numerous US & UK projects and her films and series have been broadcast around the world. Her most recent feature release, a documentary entitled Call Me Miss Cleo (Nominated for an Astra Award), premiered in December 2022 on HBO Max.
David Reid, Vice President, Global Growth, Transmission, is a seasoned global client marketing and entrepreneurial leader, providing executive counsel to leading B2B brands. With 20 years of marketing experience, David is a recognized authority in B2B marketing who specializes in transforming brands and aligning go-to-market strategies with sales through innovative, customer-centric programs that drive growth.
Description: In a world where B2B audiences are more diverse and dynamic than ever, but the B2B industry is traditionally seen as boring and factual, B2B marketing is at a critical juncture and needs a wake-up call. Enter brand storytelling – integrating entertainment into marketing strategy to connect with audiences, maintain relevance, and enhance experiences.
Join global B2B marketing agency Transmission as they share an agency-produced short film capturing one of the most significant periods for IBM when they put their brand on the line and into the culture zeitgeist when they put IBM Watson on Jeopardy.
Session Title: Stop Scaling. Start Stacking.
Speaker: As the marketing leader for multiple boutique and bootstrapped businesses, Founder & CEO Scrappy ABM, Mason Cosby saw firsthand that shiny ABM programs packed with expensive tech tools don’t guarantee success—but a scrappy, strategic approach does. In the past three years alone, Mason’s Scrappy ABM framework has sourced over $25 million in revenue and delivered 16x ROI for teams big and small.
Description: Creating an early ABM program often feels overwhelming. The expectations can be daunting: Instant results, sales teams pushing for early engagement, scrutiny from executives, a sprawling tech stack, and your regular workload piling up. It’s a lot to manage.
These pressures often stem from the drive to scale quickly, but why rush to expand something untested? Instead of aiming for a large-scale, “scalable” ABM program right away, what if we started smaller and smarter?
Begin by mapping the interactions that lead your buyers to make decisions. From there, outline how you can guide target accounts from awareness to acquisition, based on these proven interactions. This allows you to stack the odds in your favor—building up a strong foundation of buyer signals—before involving the sales team.
This method, known as Signal Stacking, offers a more intuitive approach to building ABM programs in 2025. By focusing on signals, you can craft a program that not only works but lasts.
In this session, Mason Cosby will walk you through identifying key signals, creating an account progression model, and launching an effective ABM strategy—all in just 60 days.
Session Title: From Pit Lane to Pipeline: Accelerating Business Growth with Cisco’s Game-Changing Sponsorship Strategy
Speaker: Bryan E. Jones, SVP, Global Revenue, Field & Partner Marketing, Cisco, is a results-oriented marketing leader with a passion for putting people first. With a unique blend of expertise in Marketing, Sales and Technology, Bryan has built a distinguished career marked by global success. Throughout his career, Bryan strategic approach has consistently driven increases in share of wallet, acquisition of new customers, and improvements in close rates – ultimately enhancing customer retention and Net Promoter Scores.
Description: This session is designed for demand generation, Sales, and Marketing leaders eager to learn how to rethink their corporate sponsorships as a strategic business accelerator, delivering measurable value beyond traditional marketing plays.
Discover how Cisco leveraged its partnership with McLaren Racing to unlock the power of sponsorships to foster genuine product understanding, break down Sales barriers, and create intimate customer engagements.
Join us to explore how Cisco’s Marketing team crafted bespoke engagements that resonated with key decision makers, accelerated pipeline, and elevated product showcases through dynamic, real-world experiences.
WEDNESDAY SESSION
Session Title: Solving the Buyability Problem: The Hidden Friction Inside B2B Buying
Speaker: Ty Heath is Global Director, Thought Leadership GTM Strategy at LinkedIn and co-founder of The B2B Institute, LinkedIn’s think tank focused on building famous brands in B2B. She’s obsessed with connecting dots and turning insights into impact, bridging the gap between marketing science and go-to-market strategy that drives real business growth. She partners with academics and industry experts to prove what actually works in B2B marketing, then translates it into strategies teams can use.
With 20+ years of marketing experience at Google, IBM, Nestle, and her own consultancy, Ty brings deep expertise in B2B marketing, content strategy, and cross-functional go-to-market execution. As a creator in the B2B marketing space, she’s developed content and strategy for brands including Adobe, Notion, and Typeform. She’s collaborated with the Ehrenberg Bass Institute, served on the Creative B2B Lions jury, and worked with organizations like ANA and IPA to advance marketing effectiveness.
On the track, Ty is a two-time Olympic Trials qualifier in the 800 meters. The discipline and strategic thinking that got her there informs her approach to marketing strategy and leadership. She regularly shares insights at events like INBOUND, Adobe Summit, and Adweek, creating content that bridges research and results.
Description: In complex B2B markets, the biggest threat to growth is not competition. It is no decision. As buying groups expand and scrutiny increases, marketers face a new challenge: it is no longer enough to generate demand. We must generate collective confidence.
From LinkedIn’s vantage point across millions of B2B interactions, a clear pattern has emerged. Deals stall not because interest is absent, but because buying groups struggle to align around a decision they feel safe defending. This session introduces Buyability: how easy you make it for a group to say yes without risking their credibility.
Drawing on research conducted with Bain & Company, this talk outlines the five sources of Buyability friction. Attendees will learn how marketing influences each of these forces long before a deal reaches late-stage review. You will leave with a practical framework for designing programs, messaging, and proof strategies that increase decision confidence across the entire buying committee, not just your champion.
Session Title: Building an Actionable Marketing Plan Executives Actually Approve
Speaker: Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
Description: Creating a marketing plan that drives results and wins executive approval is both an art and a science. Many B2B marketers face the same roadblocks: vague frameworks, data overload, shrinking budgets, and the constant demand to “do more with less.”
In today’s complex landscape, the real question is: how can you build a marketing plan that earns buy-in, secures budget, and delivers measurable impact?
In this practical session, you’ll get an inside look at the 3-Act Marketing Plan Framework — a proven structure to turn your ideas into a focused, executive-ready plan that’s clear, concise, and actionable.
Key Takeaways:
- Understand the structure and flow of the 3-Act Marketing Plan Framework and how to use it for faster, smarter planning.
- Discover how AI prompts can accelerate your marketing research, planning, messaging, and presentation.
- Learn how to put your plan together.
Session Title: The 2026 B2B Lead Gen Playbook: Scaling Paid Media in the Age of AI, Privacy, and Rising Costs
Speaker: Kaushik Kumar is a demand generation leader and marketer who helps B2B companies turn paid advertising and SEO into real pipeline and revenue. He has 10+ years of experience scaling growth for companies and currently leads demand generation at Workleap.
Description: Paid advertising and lead generation are getting more expensive, more competitive, and harder to scale— especially in B2B. Yet most teams are still fighting 2026’s rising costs with a 2019 mindset.
In this session, we’ll deconstruct how high-performing B2B teams are scaling lead generation in an environment defined by AI, privacy-driven signal loss, and sky-high acquisition costs. You’ll learn why the strongest results no longer come from “hacking” ad platforms, but from designing a system that captures in-market demand and turns it into predictable pipeline.
We’ll move past the lead-volume trap and focus on the frameworks that actually drive revenue — including why creative has become the most powerful form of targeting, and why brand awareness is one of the most overlooked levers for lowering down-funnel CAC.
Attendees will learn how to:
- Make the Quality Pivot: Scale B2B lead generation by prioritizing sales-ready demand and optimizing for pipeline value, not just CPL.
- Use Creative as Targeting: Let ad creative filter for real buyers in a post-privacy world.
- Unlock Brand Efficiency: Lower CAC by building familiarity and preference before prospects ever click a conversion ad.
- Beyond the Ad Manager: Improve lead quality by optimizing landing pages, offers, and sales workflows.
- Design for 2026: Build a modern paid growth engine that works with today’s realities — not yesterday’s playbook.
Tracks
The core of B2BMX has always been its content, and for 2026, we have reimagined our track format to align perfectly with the modern marketer’s mandate. We have classified our sessions into seven distinct tracks to help you navigate the experience and find the exact solutions you need.
Artificial Intelligence (AI). AI is no longer a buzzword; it is a business imperative. This track goes beyond the basics to explore how leading B2B brands are using AI to improve productivity, personalize experiences at scale, and uncover insights that drive smarter decisions. You will see firsthand how AI is reshaping the way marketers work.
Content, Creative & Storytelling. In a crowded digital world, how do you stand out? Discover how to build a content strategy that balances creativity with performance, ensuring your brand’s voice connects with audiences across every channel.
Customer Experience & Personalization. This track focuses on the “how”—how to deliver seamless, relevant experiences from the first touch to long-term loyalty. Learn how data and automation come together to create personalized journeys that actually resonate with buyers.
Measurement & Data. Prove your impact. Gain ideas for building better data foundations, improving attribution models, and using insights to not just report on the business, but to grow it.
MarTech & Integration. MarTech continues to evolve at breakneck speed. These sessions explore the latest technologies redefining automation, integration, and performance, helping you optimize your stack for maximum efficiency.
Leadership & Culture. Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.
Unparalleled Networking and Actionable Insights
What truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations.
With an All-Access Pass, you aren’t just an attendee; you are part of the conversation. You will have access to:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with high-level inspiration from visionaries redefining the industry.
- 50+ Breakout Sessions: Dive deep into critical topics with practical frameworks and real-world case studies.
- Hands-On Workshops: engage in small-group skill-building sessions to master specific tactics in areas like RevOps and AI integration.
- Full Marketplace Access: Explore the exhibition floor to discover the innovative tools and strategic partners that can accelerate your revenue engine.
The networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do.
Secure Your Spot Today
The future of B2B marketing is here, and it is happening in California. Do not miss this essential opportunity to future-proof your revenue engine. B2BMX 2026 is more than a conference; it is an investment in your professional future.
Registration is now open. Join us in Carlsbad this March and get ready to transform your marketing strategy. Register for B2BMX 2026 Now
