Key Takeaways
- 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance and operations amid rapid growth.
- Revlo and Walker Sands added leaders focused on AI-powered marketing systems and data analytics to improve automation, measurement and B2B outcomes.
2X Taps Emily Atkinson as Chief Client Office, Drew Murphy as Chief Financial
2X, a subscription-based go-to-market services partner for B2B organizations, today announced the appointment of Emily Atkinson as Chief Client Officer and Drew Murphy as Chief Financial and Operating Officer.
Atkinson will lead 2X’s global client organization In this newly created role to unify how the company delivers strategy, execution, technology, and AI as one GTM engine to drive measurable outcomes for clients.
Atkinson brings more than a decade of experience advising C-suite and board-level leaders across healthcare, pharmaceutical, retail, financial services, technology, and nonprofit organizations on experience strategy, technology modernization, and growth. Before joining 2X, Atkinson served as vice president and client partner at Epsilon, overseeing global healthcare and pharmaceutical accounts, leading multi-million-dollar P&Ls, and guiding clients through digital transformation and data-driven engagement strategies. Earlier roles at Brightfind included building and leading professional services teams and partnering with executives and boards to align technology with business objectives.
One of the architects of 2X’s integrated operating model, Atkinson has helped clients close the execution gap that often undermines even the strongest go-to-market strategies. As Chief Client Officer, she will oversee Client Partnership & Growth and Client Delivery groups in addition to the Services Practices. She will also advance 2X’s “up serve, not upsell” philosophy, a service-led approach focused on partnership, value creation, and helping clients meet the demands of their own customers.
Based at the company’s U.S. headquarters in Greater Philadelphia, Murphy will lead 2X’s newly established finance and operations function and brings an entrepreneurial, operator-style approach to building the infrastructure needed for the company’s continued expansion and momentum. Since the company’s founding in 2017, 2X has achieved an impressive, nearly 70 percent CAGR.
Murphy joins 2X with more than 25 years of experience supporting high-growth companies. A four-time private equity-backed CFO, he is known for hands-on leadership in deal processes, post-deal integration, and scaling financial and operating systems. His background spans finance, operations, administration and mergers and acquisitions, with a track record of designing disciplined operating models that support rapid growth and long-term value creation.
“2X has built a highly differentiated platform, and the opportunity to work with this leadership team and help support the next stage of expansion led to this move,” Murphy said. “Finance and operations should strengthen our unified GTM engine and support decision-making across the business. I am excited to help drive sustainable growth as we move forward.”
Paul Carpenter Joins Revlo to Drive AI Marketing Solutions
Paul Carpenter has joined Revlo, an AI-driven business automation platform, to help businesses implement next-generation marketing and lead generation systems powered by autonomous AI agents.
Carpenter, widely known as “The AI Magician,” brings a unique mix of performance psychology, technological creativity, and strategic automation. A former radio personality and professional magician who has performed alongside major entertainment acts, he has spent recent years developing AI-driven workflows designed to automate complex business operations.
At Revlo, Carpenter will focus on building autonomous marketing systems. These workflows streamline customer relationship management, marketing automation, funnels, messaging, and analytics-all from a unified dashboard. By leveraging AI-powered automation, businesses can run their marketing and lead pipelines with minimal manual intervention, improving efficiency and response times.
“Most businesses today juggle disconnected tools that don’t communicate,” said Carpenter. “The real breakthrough comes when AI orchestrates these processes automatically. Revlo is building the infrastructure to make that possible.”
Walker Sands Appoints Andrew Richardson to Boost Data & Analytics Leadership
Walker Sands, an integrated B2B growth services agency, announced the appointment of Andrew Richardson as Senior Vice President of Data & Analytics. Richardson will lead the evolution of the agency’s data, analytics and measurement capabilities, further strengthening Walker Sands’ Outcome-based Marketing approach and its ability to connect marketing activity to real business outcomes.
Richardson will be responsible for embedding data and analytics more deeply across strategy, execution and measurement — bringing clarity to client decision making and reducing noise for more strategic marketing investment. In this role, he will advance measurement, attribution and forecasting; support audience insights and strategy development; and guide investments in data integration, governance and AI-driven tools.
“I was immediately drawn to Walker Sands’ remarkable business momentum paired with its high standard for client service delivery,” said Richardson. “It’s rare to find a B2B agency that approaches its work more as an art form than as a checklist of actions to complete. As someone passionate about cutting through the fluff to find real success drivers for clients, I look forward to innovating and enhancing our team’s use of data to pave the next frontiers of B2B marketing.”
Richardson joins Walker Sands with more than 20 years of experience in data and analytics, including senior leadership roles at digital marketing agencies New Engen and Tinuiti. During his tenure in Tinuiti, Richardson built and led the Analytics and Marketing Science teams through the company’s successful exit to New Mountain Capital in 2020.
