The landscape of B2B marketing is shifting, and at the center of this transformation is artificial intelligence. To help you navigate this new territory, the B2B Marketing Exchange (B2BMX) is introducing its first-ever AI Hackathon, a groundbreaking event designed to move beyond theory and into practical application.
Led by renowned AI trainer and industry disruptor Brent Wees, this session is for innovators ready to scale their content engines and redefine their marketing strategies.
Set for March 9, 2026, the AI Hackathon is a cornerstone of this year’s B2BMX conference, held at the scenic Omni La Costa Resort & Spa in Carlsbad, CA. Get ready for the B2B Prompt Playoff—a high-energy, half-day “hack-marathon” where you will actively solve real-world B2B challenges.
More Than a Workshop, It’s a Sprint into Productivity
This session cuts through the hype surrounding AI. You will be placed into an elite squad with fellow B2B professionals to tackle complex marketing and sales scenarios. Guided by expert Table Captains, your team will compete against others to develop a comprehensive campaign strategy from the ground up.
Brent Wees emphasizes the hands-on nature of the event. “The AI Hackathon is not a talk about AI,” said Wees. “It is an interactive, hands-on session focused on real business problems. Participants leave with clearer thinking, stronger prompts, and practical workflows they can apply immediately inside their organizations.”
Your team’s mission is to plot, produce, and present a complete strategy. This involves everything from rapid-fire research and campaign ideation to crafting personalized messaging and developing content. The ultimate goal is to build a campaign that impresses the judges and provides a blueprint for success you can take back to your organization.
What to Expect at the B2B Prompt Playoff
The AI Hackathon is built for B2B marketers who are ready to evolve. This experience is designed to be immersive and collaborative. You’ll work side-by-side with peers, learning new techniques and pushing the boundaries of what’s possible with AI.
The team-based format encourages creative problem-solving and strategic thinking under pressure. It’s an opportunity to test your skills, learn from experts, and see firsthand how AI can be integrated into your daily workflows to drive tangible results. Your team will battle it out to create a winning campaign that captures attention and delivers value.
Don’t miss your chance to be part of this unique event. The B2B Prompt Playoff is more than just a competition; it’s a launchpad for your company’s next phase of growth. Evolve your skills, connect with industry leaders, and learn to harness the power of AI to create marketing strategies that win.
Join the Innovators at B2BMX 2026
The AI Hackathon is just one part of the larger B2BMX 2026 experience, which runs from March 9-11. As the go-to event for B2B marketing and sales professionals, B2BMX brings together a curated community of influential leaders and practitioners. The three-day conference offers a wealth of actionable sessions, visionary keynotes, and networking opportunities designed to help you navigate the complexities of modern marketing.
What truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations.
With an All-Access Pass, you aren’t just an attendee; you are part of the conversation. You will have access to:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with high-level inspiration from visionaries redefining the industry.
- 50+ Breakout Sessions: Dive deep into critical topics with practical frameworks and real-world case studies.
- Hands-On Workshops: engage in small-group skill-building sessions to master specific tactics in areas like RevOps and AI integration.
- Full Marketplace Access: Explore the exhibition floor to discover the innovative tools and strategic partners that can accelerate your revenue engine.
The networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do.
Secure Your Spot Today
The future of B2B marketing is here, and it is happening in California. Do not miss this essential opportunity to future-proof your revenue engine. B2BMX 2026 is more than a conference; it is an investment in your professional future.
Join us in Carlsbad this March and get ready to transform your marketing strategy. Register for B2BMX 2026 Now
