Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be a great way to boost your marketing efforts, but it's important to make sure that you're utilizing your efforts efficiently.
AI can be used in a number of different ways when it comes to programmatic advertising. For example, AI can help you target your ads more effectively. Through the use of data and analytics, AI can identify which audiences are most likely to engage with your ad campaigns and even optimize your ad spend in real-time to ensure it’s being used in the most productive way possible.
All-in-all, AI can help you save time and money. By automating the process of buying and selling in the advertising space, AI can help you free up time that would otherwise be spent on manual tasks. Finally, AI can help you scale your programmatic advertising efforts. By using AI, you can reach a larger audience with your ad campaigns.
Here are my top three tips for programmatic advertising success using AI:
1. Inform Your Advertising Algorithm With Data
Ensure that your tracking is set up to optimize your campaign efficiency. This can help with budget optimization, performance measurement and retargeting. If your algorithm is supervised (meaning you're feeding it data), it can learn to make better decisions in serving your ads faster.
2. Choose The Right AI Advertising Platform & Method
When selecting a platform for your programmatic advertising, be sure to consider a few key factors, such as the size of your company, your budget and your ad objectives. You should also consider that third-party targeting will slowly become less reliable as cookies are depreciated. Consider utilizing contextual ads as a method of reaching your audience without third-party targeting.
3. Test, Test, Test!
As with any marketing campaign, it's important to test different elements of your programmatic advertising efforts. Try different ad creative, targeting methods and budgets to see what works best for your business. Once you've found a winning combination, scale up your efforts to get the most out of your programmatic advertising campaigns.
Using AI can be a great way to improve your results, but it's important to make sure that you're using it effectively.
If you're interested in using AI to improve your programmatic advertising results, it's important to make sure that you have a clear understanding of your goals. What are you hoping to achieve with your programmatic advertising campaigns? Once you answer that question and define your goals, it is time to start researching AI solutions that will get you on the right path to programmatic success.
Zack Rosenberg is the founding CEO of CatapultX, the pioneering “On-Stream” video company connecting consumers in-the-moment across all digital channels. Rosenberg has played a key role in helping brands, agencies and publishers unleash the power of revolutionary digital media and advertising technology solutions.