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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

3 Steps To Marketing Success In The Age Of Social Distancing

In the wake of canceled events, work from home and a move to all things digital, the marketing profession is going through a fundamental change. A recent McKinsey study found that digital marketing approaches have become twice as important as traditional sales approaches in a post-COVID world. As companies like Twitter, Slack and Shopify announce a permanent move away from the office, B2B marketing efforts will need to rely on more…

ABM Is Not A ‘Set-It-And-Forget-It’ Tactic

Account-based marketing (ABM) has its share of disciples who swear that it’s the best way to pursue prospects: 73% of respondents to a Demand Gen Report survey said they practice ABM to “ensure they are targeting the right stakeholders.” Yet, a surprising number of B2B organizations risk being too rigid…
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