Key Takeaways
- 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI engineering, commercial intelligence, and global delivery capabilities.
- The deal strengthens 2X’s ability to help B2B organizations unify data, automate workflows, and improve revenue performance across marketing, sales, and customer success.
2X, a subscription-based B2B go-to-market services, announced on June 10 the acquisition of Knownwell, an AIaaS platform specializing in agentic artificial intelligence (AI) engineering, commercial intelligence, and next-generation GTM systems. The transaction values the combined company at more than $400 million, positioning 2X to compete in a rapidly expanding market for AI-enabled GTM operating systems.
According to company officials, the deal advances 2X’s evolution into a leading human-agentic GTM services company, combining global talent with production-grade AI to deliver a modern operating model for enterprise B2B growth organizations.
Knownwell brings a global team of AI engineers, data scientists, and commercial intelligence specialists, along with a product-driven approach to AI engineering built for agentic speed. Its integration forms the foundation of 2X’s AI product layer, advancing delivery systems, best practices, agents, workflows, and client engagement models.
David DeWolf Named CEO of 2X
As part of the transaction, David DeWolf, founder and CEO of Knownwell and a member of the 2X board of directors since 2023, has been appointed CEO of 2X. 2X Founder Dom Colasante will remain active in the business as founder and continue to serve as a member of the leadership team.
“Dom and I are both excited about what this partnership unlocks. We believe that leadership is about building something meaningful together, and this moment reflects that spirit. Together, we’re ready to guide 2X with clarity, purpose, and a deep belief in what our teams can accomplish,” said DeWolf in a statement. “By unifying talent, technology, and intelligence into a single operating system, we are redefining how organizations scale and create value.”
What the Purchase of Knownwell Provides to 2X
B2B marketers and growth leaders are struggling with disconnected tools, inconsistent data, and increasing expectations for predictable revenue performance. Integrating Knownwell gives 2X an intelligence layer that unifies data, automates agentic workflows, and delivers governed AI across marketing, sales, and customer success.
2X will deepen its support for customer success and account management with a commercial intelligence layer built for relationship‑driven environments. Rather than relying on software usage metrics alone, Knownwell analyzes conversations, emails, and project activity that shape daily customer interactions.
Semantic AI scans Slack, email, and CRM communications to surface sentiment shifts, emerging concerns, and changes in account health, giving customer success teams and account managers clear, evidence‑based signals to prioritize high impact accounts, manage larger portfolios with confidence, and intervene earlier to prevent issues.
Why the Acquisition is Built to Drive Growth
The combined organization expands 2X’s global footprint and deepens its technical bench while positioning the company for a stronger worldwide presence as demand for modern B2B GTM systems continues to rise, said Colasante.
“The future is human + AI. A real GTM operating system brings everything together—the people, the tools, the workflows—so teams can move faster and get better results with less friction,” stated Colasante. “The combination of Knownwell’s engineering capabilities with 2X’s global delivery engine creates a new category of GTM partner. We’re breaking new ground by bringing services and AI together across all of GTM. No one else is doing it this way, and it’s what organizations have been asking for.”
