Cvent has acquired another content platform built focused on B2B webinars and events.
ON24, an intelligent engagement platform for B2B enterprise sales and marketing, has entered into a definitive agreement to be acquired by Cvent. The purchase by the meetings, events, and hospitality technology provider reflects an all-cash transaction of approximately $400 million.
The proposed transaction brings together two complementary platforms serving enterprise marketers and event professionals. ON24’s reliable and secure enterprise-grade webinar and digital engagement capabilities, first party engagement data, and AI-powered workflows complement Cvent’s event technology offerings.
Cvent Statement
With a full suite of solutions that power high-impact digital and in-person experiences, Cvent and ON24 are well positioned to support marketing, sales, customer success and event teams as buying journeys become more digital and complex.
“ON24 has earned the trust of enterprise organizations and marketers by delivering reliable, outcome-driven digital engagement,” said Reggie Aggarwal, Founder and Chief Executive Officer of Cvent in a statement. “We look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences.”
Goldcast Deal
The deal with ON24 comes on the heels of Cvent buying Goldcast, a video content platform built for B2B webinars and events. That acquisition combines Cvent’s scale with Goldcast’s AI-powered capabilities, allowing marketing teams to instantly turn live event moments into on-brand video clips, summaries, and recaps. By integrating Goldcast with Cvent, customers will benefit from an end-to-end marketing solution that extends the lifecycle of events and drives measurable revenue.
With ~30,000 customers and deep enterprise relationships, Cvent brings scale to Goldcast, which has earned the recognition as one of North America’s fastest-growing technology companies, ranking among Deloitte’s 2025 Technology Fast 500.
The proposed ON24 transaction is expected to close in the first half of 2026, subject to approval by ON24 shareholders, the satisfaction of regulatory approvals, and other customary closing conditions. Upon completion of the transaction, ON24’s common stock will no longer be publicly listed, and ON24 will become a privately held company.
“We are pleased to announce this transformative transaction which marks an important new chapter for ON24,” said Sharat Sharan, co-founder, Chairman and CEO of ON24. “We’re proud of our global, AI-powered, intelligent engagement platform which enables enterprises to effectively interact with their customers.”
