G2 has teaming up with Profound to equip B2B software companies to shape their answer engine optimization (AEO) and artificial intelligence (AI) search marketing strategies.
Profound’s AI visibility data will be integrated into customers’ my.G2 dashboards, providing insights into when and how their product categories are mentioned by large language models (LLMs) with G2 as the source.
Profound’s marketing platform enables enterprise brands to understand and control how AI represents them, ensuring visibility in the era of AI search. This integration with G2, which is the most cited B2B software source across LLMs and ranked in the top 20 for cited sources on ChatGPT and Perplexity, extends product visibility into the AI-powered discovery experiences shaping buyer decisions.
The Rise of AI Search
Godard Abel, Co-founder and CEO of G2, has observed a rise in self-serve research from B2B software buyers that is increasingly turning to AI-first search over traditional search engines for this process.
“To reach buyers wherever they’re conducting research throughout their purchasing journeys, it’s crucial that software companies show up in LLMs,” said Abelin a statement. “Through our new partnership with Profound, we’re not only helping companies track their brand presence in AI search platforms, we’re helping them build their brand presence, too.”
Why the Partnership
G2’s AI Visibility dashboard turns AI discovery into a performance channel. By ingesting Profound’s AEO data, customers can pinpoint the frequency of G2 citations from AI search, identify the G2 categories that move the needle, benchmark competitive standing, and surface top-performing prompts.
Built-in guidance, such as increasing recent reviews, translates insight into action — helping customers improve where and how often they’re cited. Go-to-market (GTM) teams can now track traffic originating from AI search and optimize their approach in real time.
“At Profound, we’re seeing AI search reshape how companies are discovered in real time. Today, every brand needs to understand and control how AI interprets, cites, and recommends their products,” said James Cadwallader, Co-founder and CEO of Profound. “G2’s extensive reach across the B2B SaaS ecosystem makes them the ideal partner as we equip marketers to take control of how AI defines discovery and customer engagement.
