Latest In: CDP

Acxiom attribution CDP customer data platform measurement tools personalization Treasure Data
Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom Partners With Treasure Data To Enhance Cookie-less Prospect Marketing

Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data…

Industry News February 7
ABM CDP customer data platform customer engagement Demandbase DemandMatrix InsideView intent data Microsoft
Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights

Demandbase Announces Collaboration With Microsoft CDP & Dynamics 365 Customer Insights

Demandbase, an end-to-end ABM software provider, partnered with Microsoft to blend Microsoft's CDP and Dynamics 365 Customer Insights…

Industry News November 10
CDP customer data platform data data audit go to market GTM strategies Terminus Zylotech
Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus Introduces Free Data Audit To Improve GTM Data Accuracy

Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data.…

Industry News October 28
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Adobe CDP customer data platform customer experience Experience Cloud
Q&A With Adobe's Brian Glover: The New Era Of CX Initiatives

Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives

Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to…

Industry News October 19
behavior data CDP customer data digital experiences Optimizely Zaius
Optimizely Acquires Zaius To Improve Digital Experience Creation

Optimizely Acquires Zaius To Improve Digital Experience Creation

Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…

Industry News March 22
CDP customer data Oracle CX Cloud Oracle Unity
Oracle CX Updates CDP Platform For Improved Customer Data Management

Oracle CX Updates CDP Platform For Improved Customer Data Management

Oracle CX, a customer experience cloud, has announced new innovations for its CDP platform Oracle Unity. The new…

Industry News October 1
CDP data Demanding Views Openprise
5 Ways To Make Your CDP Data Chewable

5 Ways To Make Your CDP Data Chewable

Kids can't swallow pills, so children's vitamins are offered in chewable forms instead. While the ingredients matter, the…

Demanding Views June 12
CDP Evergage personalization salesforce
Salesforce Acquires Evergage

Salesforce Acquires Evergage

Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of…

Industry News February 3
ABM B2BDE19RC Bombora CDP intent data partnership Patrick O'Brien Zylotech
Zylotech Teams Up With Bombora To Drive ABM With Enhanced Buyer Insights

Zylotech Teams Up With Bombora To Drive ABM With Enhanced Buyer Insights

Zylotech, a B2B customer data platform (CDP) company, is partnering with Bombora, a B2B intent data provider. The…

Industry News August 6
Acquisition CDP customer data platform Doug Bewsher Leadspace marketing automation ReachForce
Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement

Leadspace Acquires ReachForce; CEO Reveals Insights On Announcement

Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for…

Industry News June 28
B2B commerce CDP connections Customer 360 customer data platform salesforce Stephanie Buscemi
Salesforce Connections 2019: 360-Degree View Of The Customer Requires Unified Data, Simplified Experiences

Salesforce Connections 2019: 360-Degree View Of The Customer Requires Unified Data, Simplified Experiences

The continued strive for a 360-degree view of the customer is coming closer to fruition as B2B businesses…

Industry News June 24
Aqfer CDP data lake Data management enterprise marketing data
Aqfer Offers Data Lake Solution To Manage Enterprise Marketing Data

Aqfer Offers Data Lake Solution To Manage Enterprise Marketing Data

Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies…

Solution Spotlight June 24
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