Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner.
Designed as part of a strategic partnership to help businesses succeed in the artificial intelligence (AI) era, these innovative solutions empower marketers to enhance their brand’s discoverability, visibility, and authority in an increasingly AI-driven landscape, according to company officials.
With the AI Visibility Audit, Informa TechTarget will help marketers understand how audiences encounter their brand through AI, identify visibility and accuracy gaps, and provide an actionable roadmap to improve discoverability, visibility, and authority. The GEO Topic Planner is designed to align brands’ content plans with AI systems’ evolving preferences, to help brands build topical authority and avoid wasted content efforts and marketing spend.
Informa TechTarget’s Gary Nugent
Gary Nugent, CEO of Informa TechTarget, noted that B2B organizations have only just begun to tap into the transformative potential of AI to drive innovation in products, services, and customer engagement.
“As the indispensable growth partner to the B2B sector, Informa TechTarget is committed to ensuring our client partners are at the forefront of this pivotal shift,” said Nugent in a statement. “We’re in a unique position to move the B2B sector forward in its adoption of, and preparedness for, all the ways in which AI is rapidly changing the B2B marketing and sales landscape, due to our expansive set of market and buyer insights, top-of-the-line content studio, marketing and tech expertise, and expansive network of industry-leading media properties.”
Response to an AI World
The new offerings come as GEO—sometimes referred to as AIO (Artificial Intelligence Optimization), AEO (Answer Engine Optimization), AISO (AI Search Optimization), and LLMO (Language Learning Model Optimization)—is an emerging practice as marketers adapt to the growing trend of zero-click search, or the shift of individual consumer and B2B buyer research from search engines to AI answer engines, such as ChatGPT, Perplexity, Claude, Microsoft CoPilot and Google Gemini.
A Bain & Company survey found that “about 80% of consumers now rely on ‘zero-click’ results in at least 40% of their searches.” And research by Forrester finds that “B2B buyers are adopting AI-powered search at three times the rate of consumers.”
In addition to its brand-to-demand marketing solutions and services, Informa TechTarget manages a diverse portfolio of highly targeted media sites, including Dark Reading, Cybersecurity Dive, and Computer Weekly. In 2025, Informa TechTarget increased AI-driven traffic to these sites by 235%, and quadrupled membership sign-ups from AI referrals.
Informa TechTarget’s Offerings
Both AI Visibility Audit and the GEO Topic Planner are informed by a combination of Informa TechTarget’s expertise in areas spanning content strategy, demand intelligence, and AI; its exclusive buyer intent signal data and insights; and its own experience with AI-driven audience engagement as a publisher.
“Marketers are seeing the need and opportunity to leverage AI search as a channel to drive prospect engagement, but not everyone has the expertise, data, and tools to do so effectively yet,” said Jane Qin-Medeiros, Executive Vice President, Brand & Content at Informa TechTarget. “With these powerful new AI visibility and GEO content solutions, we’re empowering our clients with the latest expertise and tools to ensure their brands are visible, trusted, and aligned with AI-driven shifts in audience behavior.”
