Key Takeaways
- Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and connected execution.
- The launch addresses persistent GTM challenges like disconnected systems, manual reporting and inconsistent execution by embedding AI into daily work.
Seismic has expanded its suite of Aura Agents to bring content, business context and connected workflows into more of revenue teams’ daily work.
Building on a year of artificial intelligence (AI) agent innovation across the revenue workflow, Seismic has released nine new and enhanced Aura Agents into more of the ways go-to-market teams plan, prepare, engage and execute.
Besides the new product offerings, the company announced the appointments of Rob Pinkerton as Chief Marketing Officer (CMO) and Kimberly Schultz as Chief Human Resources Officer (CHRO).
Seismic’s Rob Tarkoff on New Products, Hirings
The needs of customers are evolving faster than a seasonal release model can support, said Rob Tarkoff, Chief Executive Officer, Seismic.
“This release marks our final seasonal launch as we move toward a more continuous innovation cadence,” said Tarkoff in a statement. “As we accelerate how we deliver innovation, Rob and Kimberly bring the marketing and people leadership needed to support customers and teams through Seismic’s next chapter of growth.”
What are the Capabilities of the Aura Agents?
Seismic’s latest product innovation takes direct aim at long-standing challenges that have slowed revenue teams down: disconnected systems, manual work, inconsistent execution and limited visibility into what drives performance. Recent Seismic research found that more than half of respondents cited poor integration with existing tools as a top obstacle to getting full value from their platforms. Other top barriers included manual, time-consuming reporting, and platforms that are difficult to maintain and keep updated.
By embedding AI agents into daily workflows, Seismic helps customers turn trusted content and business context into action across three critical areas:
- Build and scale enablement: Aura Agents help enablement teams launch programs faster, scale best practices and understand what drives performance without adding overhead. This includes Analytics Agent, Program Agent, Page Agent, Lesson Agent and Admin Agent.
- Prepare for better customer conversations: The new agent help sellers prepare faster, engage buyers more effectively and follow up consistently with trusted content, account context and meeting intelligence. This includes Meeting Agent, Presentation Agent, Role-play Agent and Search Agent.
- Work from a connected AI workspace: Aura Chat gives go-to-market teams a single conversational experience grounded in business context and connected to their workflows, helping users move from insight to action faster. New capabilities include full-screen Aura Chat, integrated agents, chat history, personalized prompts and follow-up suggestions.
Background on Pinkerton and Schultz
Pinkerton and Schultz join Seismic as the company continues to expand its platform, customer base and global operations. Reporting directly to Tarkoff, they bring enterprise marketing, people strategy and organizational transformation experience that will support Seismic’s next stage of growth.
Pinkerton joins Seismic from Oracle, where he most recently served as Senior Vice President of Product Strategy for Oracle’s suite of sales, marketing and service products. Schultz was most recent at Amazon, where she served as director and head of corporate development integration.
