Latest In: ROI Measurement

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Plannuh Raises $4.1M To Expand Product Offerings

Plannuh Raises $4.1M To Expand Product Offerings

Plannuh, a cloud-based marketing leadership platform, recently closed a $4.1 million equity round led by Ripple Venture with…

Financial News September 23
DemandLab revenue revenue attribution ROI ROI Measurement
How To Get Real About Revenue Attribution

How To Get Real About Revenue Attribution

Marketers tend to be optimists, even in the face of a pandemic. In some ways, it's a job…

Demanding Views July 23
ABM ABM Leadership Alliance account relationships ITSma revenue generation ROI Measurement
New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

New Research: 76% Of Marketers Using ABM Experienced Higher ROI In 2020

According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI…

Industry News January 20
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Seismic Acquires Grapevine6 To Enhance Sales Engagement Capabilities

Seismic Acquires Grapevine6 To Enhance Sales Engagement Capabilities

Seismic, a sales and marketing enablement software provider, has acquired digital sales engagement platform Grapevine6 to strengthen its…

Industry News December 2
customer engagement customer relationships RingCentral ROI Measurement Social media marketing
How To Use Social Media Analytics To Optimize Your Marketing Strategy

How To Use Social Media Analytics To Optimize Your Marketing Strategy

In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up…

Demanding Views November 5
benchmark data call tracking channel roi lead generation Lead To Call Tracking lead tracking PX response rates response time ROI Measurement
PX Launches Lead-To-Call Tracking Service

PX Launches Lead-To-Call Tracking Service

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure…

Solution Spotlight April 27
measurement measurement tools ROI Measurement social social listening social media management Social media marketing
Oktopost Partners With Twitter For Social Content Insights

Oktopost Partners With Twitter For Social Content Insights

Oktopost, a B2B social media management platform, announced it has partnered with Twitter to provide marketers social engagement…

Industry News December 9
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