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Integrate Launches New Customer-Centric Dashboards At #B2BMX

Integrate Launches New Customer-Centric Dashboards At #B2BMX

At the B2B Marketing Exchange in Scottsdale, Ariz., Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions,…

Industry News February 28
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Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Avoid 7 Common Pitfalls To Advance Solid B2B Marketing Plans

Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for…

Demanding Views December 16
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Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Experiment, Invest & Refine GTM: How To Maximize Sales Productivity

Arguably, sales teams are the most affected by the economic downturn. With budgets tightening across the board, it's…

Industry News December 14
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The Future Of Event Planning & Beyond: What's In Store For 2023

The Future Of Event Planning & Beyond: What’s In Store For 2023

If the last few years of disruption caused by the pandemic taught event leaders anything, it's that the…

Industry News November 9
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New Research: 70% Of B2B Marketers Project Minimal Shift In Budget Amid COVID-19

New Research: 70% Of B2B Marketers Project Minimal Shift In Budget Amid COVID-19

The COVID-19 pandemic has forced many B2B organizations to pivot strategies and cancel in-person events. But on a…

Industry News April 9
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Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success

Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success

Any small business owner is no stranger to the difficult question: what do you do with your marketing…

Demanding Views March 29
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VSP Global Reduces Year-Over-Year Spend With Internal Budget Campaign

VSP Global Reduces Year-Over-Year Spend With Internal Budget Campaign

For leading vision insurance provider VSP Global, whose ultimate purpose is to save customers money on vision care, it's important to…

Case Studies July 19
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