Latest In: database strategies

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State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…

Industry News February 20
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Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Protecting Privacy: Understanding The Role Of Data Restrictions In B2B

Personalization is paramount when it comes to catching the eye of top accounts in today's crowded digital landscape,…

Blog January 30
data hygiene Data management Data Quality database strategies Lotame
Global Data Sales Normalize After Monster 2021 Growth

Global Data Sales Normalize After Monster 2021 Growth

Data is one of the biggest drivers of successful marketing today — and in pursuit of success, marketers'…

Demanding Views December 2
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Anteriad Reveals Availability Of B2B Marketing Data On Snowflake Marketplace

Anteriad Reveals Availability Of B2B Marketing Data On Snowflake Marketplace

Anteriad, a full-funnel marketing solutions provider, partnered with Snowflake, a data cloud company, to make its B2B data available on Snowflake…

Industry News November 3
AI automation database strategies IDG Communications intent data machine-learning Selling Simplified technology
IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities

IDG Communications Acquires Selling Simplified To Strengthen Lead Gen Capabilities

IDG Communications, Inc., a technology media company, acquired Selling Simplified, a Marketing-as-a-Service (MaaS) platform, to add AI-powered, contact-…

Industry News February 10
advertising Data management database strategies media and advertising Snowflake
Snowflake Launches Data Cloud For Media & Advertising

Snowflake Launches Data Cloud For Media & Advertising

Snowflake's Media Data Cloud aims to enable businesses to dynamically share, join and analyze collaborative data for identity, audience…

Solution Spotlight December 7
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LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data

LeadsRx Privacy Studio Aims To Provide Full Governance Over Buyer Data

LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room…

Solution Spotlight November 1
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