Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams turn buying signals into prioritized action.
The acquisition is the latest move in Apollo’s evolution into an AI-native GTM operating system. The company has recorded 400% growth in enterprise accounts over the past 12 months and the recent launch of its AI Assistant is part of their vision for the future of go-to-market: a unified, AI-powered system capable of detecting buying signals, prioritizing accounts, and guiding execution all within a single platform
Only the most advanced customer facing teams have been able to operationalize intent signals and behavioral data, and AI has made this more accessible than ever before, according to company officials. Business leaders are looking for AI applications to enable their teams to do more with fewer tools. Pocus’ integration with Apollo eliminates the need for a conventional legacy GTM tech stack in favor of an intelligent, unified operating system for GTM workflows.
Apollo’s Matt Curl
The acquisition of Pocus accelerates Apollo’s vision to build the leading AI-native operating system for go-to-market teams from SMB to enterprise, said Matt Curl, CEO of Apollo.io.
“Pocus is a natural complement to Apollo’s platform, bringing powerful AI-driven signal intelligence, recommendations, and intelligent workflows that enable teams to execute with greater precision and speed,” said Curl in a statement. “By combining Pocus’ talent and technology with Apollo’s scale, we strengthen our position today and unlock new opportunities as we continue to expand upmarket.”
Focus on Better Opportunities
Apollo has a GTM data and execution platforms, powered by a living data network of 230M+ contacts and AI-driven prospecting, sequencing and engagement workflows. The platform includes inbound webforms and routing, an embedded domestic and international dialer, conversational intelligence, and deal management. Apollo has driven tremendous growth in customer engagement with its AI-native platform. Since launching its AI Assistant in beta in October, the company touted that:
- Credit consumption has doubled in less than 6 months
- AI adoption by customers has grown from 35% to 75%
- Since its GA launch of AI Assistant, total weekly active users are up 94%
Pocus enhances that foundation with an intelligence layer that surfaces CRM signals, behavioral data and other high-impact opportunities to help revenue teams identify where to focus. Pocus’ customers include Asana, Canva, and Monday.com, to optimize the pre and post sales workflows.
“We started Pocus to solve a simple but critical problem: revenue teams were drowning in data but starving for direction,” said Alexa Grabell, CEO of Pocus. “Apollo has built the execution layer modern GTM teams trust. By joining Apollo, we can scale our mission in delivering signal-powered clarity and helping teams focus on the opportunities that matter most.”
