Mediafly, a sales enablement technology provider, generated an additional $10 million in growth capital, bringing its total 2021 funding to $35 million. The company plans to invest the capital in its interactive content, value selling and revenue intelligence capabilities, as well as growing its customer success and Presentify teams.
Mediafly plans to use the funds to help customers break down organizational silos and aggregate and understand data to track multichannel buyer engagement from the first visit to post-sale within one platform. Additionally, Mediafly is evolving its ValueStory Tool Builder solution to help build faster and more progressive capabilities for value selling.
“This past year has proven digital and hybrid selling is here to stay and a critical component to the success of sales organizations,” said Carson Conant, CEO and Founder of Mediafly, in a statement. “While other providers in the market continue to focus on foundational capabilities like sales readiness and content management, we’ve met the increased demand for revenue enablement by innovating faster than ever across our entire product portfolio and adding new capabilities including Revenue360 and Copilot. We’ve also integrated with core digital selling applications such as 6sense, Slack and Gong. As a result, we’re helping our customers better engage buyers, forecast sales more accurately and drive deal wins in entirely new ways.”