PFL, a marketing and sales enablement solution, announced that it has received a $25 million investment from Goldman Sachs Growth Equity, a branch of the Merchant Banking Division at Goldman Sachs Group, Inc. The company stated that the funding will be used for research and development, product innovation and sales team growth for PFL’s Tactile Marketing Automation (TMA) platform.
The TMA platform aims to help marketers design and automate the delivery process for personalized direct mail. It is positioned to integrate into marketing automation platforms such as Marketo, Oracle Marketing Cloud, Salesforce Marketing Cloud and Salesforce CRM.
“Through this partnership, we have the opportunity to continue the innovation and growth of our TMA platform to create truly integrated, multi-channel customer journeys,” said Andrew Field, Founder and CEO of PFL, in a statement. “This investment from Goldman Sachs Growth Equity affirms their confidence in PFL’s leadership in the emerging Tactile Marketing Automation category and the growth opportunities for our company.”
Along with the investment, Mark Midle and John Giannuzzi of Goldman Sachs Growth Equity will join PFL’s Board of Directors.
“PFL’s Tactile Marketing Automation platform brings a unique set of capabilities to a market that has historically lacked automation, and its solutions deliver significant value and meaningful ROI to its customers,” said Midle in statement. “We are excited to partner with PFL for the next phase of its remarkable growth.”
