Plannuh will use the additional capital to accelerate the development of new automated planning and budgeting workflows to help users better plan and measure the ROI of marketing programs. The capital will also help the company integrate new AI forecasting and recommendations technology into its platform for greater data insights.
This announcement follows the launch of Plannuh’s Marketing Plan Builder, a platform that provides its users with best practices in marketing to help build stronger marketing strategies. Plannuh’s new funding will allow the company to expand the platform’s capabilities and build new potential solutions for its customer base.
“We have seen a huge wave of interest in our platform from leading marketers who value our agile approach to planning and executing their marketing agenda as a strategic advantage,” said Peter Mahoney, Founder and CEO of Plannuh, in a statement. “The investment from Ripple Ventures, and our long-time investors Glasswing and Gradient, will allow us to further accelerate customer acquisition and continue to enhance our product platform, with particular focus on additional integrations and automation.”