Qualified, a conversational sales and marketing software, received $51 million in Series B financing. The funding round was led by Salesforce Ventures, with additional participation from existing investors such as Norwest Venture Partners and Redpoint Ventures.
The funding will help fuel Qualified’s product innovation and expand the team in all key functions, including engineering, sales, marketing and customer success.
“Conversational sales and marketing are no longer ‘nice to have,’” said Kraig Swensrud, Co-founder and CEO of Qualified, in a statement. “It’s mission critical for fast-growing businesses and table stakes for modern buyers. The world's top CMOs and demand gen leaders are turning to Qualified as a new way to meet with their most important buyers the moment they arrive on the website. There's no better partner than Salesforce Ventures to help us accelerate Qualified's growth and bring this solution to Salesforce customers around the world.”