Predictive marketing platform provider SalesPredict announced that the company has seen 14-times increase in revenue compared to the previous year. The revenue growth positions the company to expand its employee base and grow its share of the B2B predictive analytics market.
By using predictive analytics in conjunction with data from CRM and marketing automation system as well as external sources, SalesPredict is designed to help B2B marketers to target more effectively, as well as boost lead qualification and conversion rates.
The company also announced the hiring of Sahil Mansuri as its VP of Strategic Sales. Prior to joining SalesPredict, Mansuri was the VP of Operations at Virool, a native video advertising company.
“We have experienced exponential revenue growth this year and are excited to be able to support our rapidly growing customer base by adding additional staff,” said SalesPredict Co-founder and CEO, YaronZakai-Or. “Our revenue growth shows that smart B2B companies, such as Showpad and Virool, are increasingly recognizing that predictive insights can help them target the most likely buyers, improve their demand gen results, align marketing and sales, and ultimately, drive more revenue.”
