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Openprise
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Openprise Secures $25M In Series B Funding

Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led…

Financial News March 11
Data management data operations data strategies DataOps Openprise revenue management Revenue operations revenue strategies revops
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Openprise Introduces DataOps For RevOps

Openprise, a provider of RevOps data automation, released DataOps for RevOps, a set of new capabilities designed to…

Industry News October 24
data cleansing Data management data strategies demand generation Openprise top of funnel content
So, You Have A Problem… With Top-Of-Funnel Data, Processes & Reporting

So, You Have A Problem… With Top-Of-Funnel Data, Processes & Reporting

Demand generation isn't easy — and anyone who says otherwise has never done it.

Demanding Views September 15
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Openprise Introduces RevOps Data Automation Solutions For Microsoft Dynamics 365

Openprise Introduces RevOps Data Automation Solutions For Microsoft Dynamics 365

Openprise, a provider of RevOps data automation, released a set of solutions for Microsoft Dynamics 365 along with…

Industry News May 30
Data Quality data strategies Inbound leads Inbound Marketing Openprise Revenue operations revops revops reality check
New Research: 58% Of Marketers Lack Confidence In Ability To Accurately Deliver Inbound Leads

New Research: 58% Of Marketers Lack Confidence In Ability To Accurately Deliver Inbound Leads

It seems that marketing teams are struggling to fully leverage their RevOps strategies, as new research indicates that…

Industry News January 12
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Openprise Raises $16M In Series A Funding

Openprise Raises $16M In Series A Funding

Openprise, a RevOps automation solution, secured $16 million in a Series A investment round led by SIG Asia…

Financial News October 20
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Three Market Trends Driving Demand For Attribution Analysis

Three Market Trends Driving Demand For Attribution Analysis

Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence…

Demanding Views October 4
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Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration

Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration

Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing…

Case Studies August 23
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Openprise API Factory Creates Custom API Programs

Openprise API Factory Creates Custom API Programs

Data management and orchestration platform Openprise uses its API Factory solution to provide businesses the ability to transform…

Solution Spotlight August 17
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Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…

Industry News July 22
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5 Ways To Make Your CDP Data Chewable

5 Ways To Make Your CDP Data Chewable

Kids can't swallow pills, so children's vitamins are offered in chewable forms instead. While the ingredients matter, the…

Demanding Views June 12
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#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…

Industry News May 20
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