HubSpot Media has announced the acquisition of Starter Story, a leading media brand in the entrepreneurship space. This strategic move from the in-house media division of enterprise software company HubSpot is their latest investment in trusted, creator-led brands that audiences are increasingly seek out.
Starter Story’s audience of early-stage founders—t hose navigating the critical pre-seed to Series A stages— complements HubSpot’s mission to support businesses at every stage of growth, according to company officials. By integrating Starter Story into its media network, HubSpot is aiming to provide entrepreneurs with the resources, insights, and tools to succeed.
With Starter Story joining the fold, HubSpot’s combined YouTube subscriber base rises to 2.9 million, further solidifying its position as a leader in media-driven marketing.
Starter Story’s Story
Founded in 2017 by Pat Walls, Starter Story began as a passion project to uncover the real stories behind successful businesses. The company has grown into a multi-channel media powerhouse, reaching over 100 million people annually.
With 800,000+ YouTube subscribers, 600,000+ social media followers, and 4,500+ founder case studies, Starter Story has become a go-to resource for aspiring entrepreneurs due to its reputation of offering honest and transparent insights into how founders build their businesses, including revenue figures, challenges, and breakthroughs.
HubSpot Media Growth
This is the latest media acquisition by HubSpot Media, including The Hustle and Mindstream. These brands have grown while maintaining their editorial independence while benefiting from additional resources. HubSpot’s media network now drives over 50 million engagements and tens of thousands of leads monthly, with YouTube channels alone garnering 20 million views per month.
Walls said HubSpot has committed to maintaining the same team and mission, with plans to expand into bigger interviews, more shows, and better production. Walls, along with COO Sam Walls and producer Gus Tiffer, will join HubSpot Media as part of the deal.
“Small business is a core audience for us…we’re seeing more founders being able to build than ever before” said Jonathan Hunt, HubSpot’s VP of Media and Content in a published report of the sale. “‘Starter Story’ is one of the largest non-traditional media brands speaking to founders who are gaining momentum and need tools to accelerate that growth.”
