ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount.
By adding technographic data from Datanyze into its platform, ZoomInfo aims to provide greater contact and account intelligence and send real-time alerts to marketing and sales teams based on customer technology decisions.
“Business data is rapidly changing, and your data platforms must be built to adapt,” said Derek Schoettle, CEO of ZoomInfo, in a statement. “[Our] goal is to enable our customers to automate, process, curate and present data on demand and in real time … The Datanyze technology will be a significant addition to help us deliver the right data, at the right time, to the right person.”
Ilya Semin, CEO of Datanyze, will lead the data team at Zoominfo, according to the company. “We are very excited about the addition of Ilya, who will run our data team and be responsible for our data factory,” Schoettle told Demand Gen Report. “We are adding a great employee base from Datanzye that will ultimately help us go-to-market with the richest, most complete company and contact data platform in the market.”
“I am thrilled to be joining ZoomInfo at this time of tremendous growth in the organization,” said Semin in a statement. “Bringing together our two organizations is a perfect union, combining Datanyze’s real-time technographic data with ZoomInfo’s unparalleled — and the industry’s most current – company and contact data.”
