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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

Salesforce Acquires Slack In $27.7B Megadeal

On the eve of its first virtual Dreamforce event, Salesforce announced it has signed a definitive agreement to acquire the chat software developer Slack for $27.7 billion. The acquisition — said to be the biggest in Salesforce history — will combine the Salesforce CRM with Slack’s enterprise communications platform to…
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