Most B2B marketing teams are stuck in a tactical cycle, fixing immediate problems without designing a framework for sustainable growth. It’s time to shift from plumber to architect.
To help with that shift, we’re providing on-demand access to four pivotal sessions from B2BMX at Advertising Week New York. With a full day of programming for the first time, attendees heard from leaders in the industry on the challenges facing the industry and the best way to navigate them.
Sponsored by LinkedIn, two common themes throughout the sessions emerged at the jam-packed sessions: the impact of artificial intelligence (AI) and the importance of trusted content creators. The four presentations now available on-demand are:
The New Blueprint for B2B Marketing Success
LinkedIn’s Gina Kleiner, Edelman Business Marketing’s Annie Dunleavy, Creator Authority’s Brendan Gahan, and Pavillion’s Kathleen Booth discussed the mounting pressure B2B marketers face—being challenged by the market, their audiences, and the CFO. Rising to these challenges means refusing to settle for the standard B2B playbook. They offered their perspectives on a path forward is a new blueprint for growth — brand to build trust, credibility to drive influence, and creativity to fuel impact.
The Business of Marketing LIVE: Redefining Growth in 2025
Path7’s Justin Cooke hosted Snowflake’s Dennis Buchheim, Gloat’s Ruslan Tovbulatov, Pontera’s Ali Jawin, and LG Ad Solutions’ Tony Marlow for a fast-paced discussion, explaining how creativity meets technology, what growth levers are working, and the bets shaping 2026. The panelists shared how they’re navigating disruption and unlocking new levers for growth as they revealed what’s working now, and what’s next.
TechFinitive: The Future of B2B Marketing in the Age of AI
Industry leaders from the B2B landscape—TechFinitive.com’s Chris Cannon, Realm B2B’s Izzie Rivers, and NetApp’s Chris Drago— explored how AI is transforming vendor marketing and where the human element remains essential.
Networks Over Noise: How Trusted Voices Accelerate Full-Funnel Growth
LinkedIn’s Alex Josephson was joined by IBM’s Joe Prota, Bloomberg Media Group’s Courtney Carroll, and JPMorgan Chase’s Maria-Angela Sanzone for a panel discussion that detailed how brands are driving success with B2B video from trusted networks— 91% of global marketers believe that video will help accelerate ROI more than any other format. As emerging technologies reshape decision-making, professionals increasingly turn to colleagues, creators, and experts they trust, not algorithms, for guidance.
The old B2B playbook is obsolete. Stop patching leaks and start designing your future. Click here to watch the on-demand replays now to get the blueprint for strategic growth.
