Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier provider of highly curated contacts and company intelligence.
This strategic move further cements Intentsify’s position as the market leader for B2B intent data and buyer intelligence solutions, according to company officials. Existing customers will see no disruption to service and can expect expanded capabilities as the integration progresses.
Salutary Data is known for its data validation processes and comprehensive coverage of U.S. based B2B contacts. This acquisition underscores Intentsify’s continued investment in data innovation and its commitment to helping B2B marketers drive measurable outcomes through intent-driven strategies.
Intentsify’s Marc Laplante
Marc Laplante, Co-Founder and CEO at Intentsify, stated the company’s vision is to build the strongest possible engine for B2B growth.
“That requires moving beyond the industry’s status quo,” said Laplante in a statement. “By adding Salutary Data to the portfolio of Intentsify companies, we are doubling down on the identity layer of our intelligence engine. In an era where our competitors are struggling to maintain independence, we are accelerating.
Building a Better Growth Engine
By integrating Salutary’s data exhaust, both Intentsify and 5×5 customers will benefit from improved identity resolution, richer account and contact profiles, and more reliable activation across advertising, sales, and marketing workflows. The investment into Salutary Data reinforces that commitment, further expanding the unified data ecosystem that bridges the gap between intent signals and verified human identity.
Salutary Data CEO Scott Gordon detailed that the acquisition allows for a more powerful, unified growth engine, ensuring that go-to-market teams finally have access to the most actionable and intelligent data on the market today.
“Joining the Intentsify portfolio is a massive win for our team and, more importantly, for the B2B organizations we serve,” said Gordon. “Our mission has always been to provide the cleanest, most reliable data available; by becoming a core part of this broader intelligence ecosystem, we are accelerating our ability to deliver that at an unprecedented scale.
