Latest In: Annuitas

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Marketers Prioritize Multichannel Engagement, Data & Process Consolidation For Experiential ABM

Marketers Prioritize Multichannel Engagement, Data & Process Consolidation For Experiential ABM

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential…

Industry News October 13
Annuitas Carlos Hidalgo Chief Strategy Officer DemandGen International
Carlos Hidalgo Joins DemandGen Int. As Chief Strategy Officer

Carlos Hidalgo Joins DemandGen Int. As Chief Strategy Officer

DemandGen International, Inc. has appointed best-selling author and marketing thought leader Carlos Hidalgo as its new Chief Strategy…

Industry News January 22
Adam Needles Annuitas Babcock & Jenkins CRO demand generation Lauren Goldstein
Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO

Annuitas Hires Former Babcock & Jenkins Exec Lauren Goldstein As CRO

Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company's Chief Revenue…

Industry News June 16
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Former Annuitas CEO Launches Customer Experience Consulting Firm

Former Annuitas CEO Launches Customer Experience Consulting Firm

After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new…

Industry News February 21
Adam Needles Annuitas B2B Demand Generation Carlos Hidalgo Silverpop
Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Carlos Hidalgo Steps Down, Adam Needles Named Successor CEO At Annuitas

Annuitas, a leading B2B demand generation firm based in Atlanta, announced that its Founder & CEO Carlos Hidalgo…

Industry News February 16
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Study: B2B Marketers Low On Demand Gen Resources And Budget

Study: B2B Marketers Low On Demand Gen Resources And Budget

A quarter of enterprise B2B marketers noted that limited resources were their biggest obstacle to meeting their demand…

Industry News October 27
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Perpetual Demand Gen: Transcending The ABM Vs. Demand Gen Dialogue

Perpetual Demand Gen: Transcending The ABM Vs. Demand Gen Dialogue

Have marketers “flipped” their lids over account-based marketing (ABM)? It's a timely question.

Demanding Views September 12
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Experts Share What's In And What's Out In B2B Content Marketing

Experts Share What’s In And What’s Out In B2B Content Marketing

Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for…

Blog September 7
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Industry Experts Weigh In On Microsoft's LinkedIn Acquisition

Industry Experts Weigh In On Microsoft’s LinkedIn Acquisition

With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes…

Blog July 6
Adam B. Needles Annuitas data driven marketing datadriven marketing demand generation Predictive Analytics
Avoiding The Predictive Analytics #Fail In Demand Generation

Avoiding The Predictive Analytics #Fail In Demand Generation

Everywhere we turn, study after study claims marketing and sales leaders have "already implemented or are planning to…

Demanding Views April 19
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A Structured Approach To Demand Generation Analytics

A Structured Approach To Demand Generation Analytics

Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability…

Demanding Views January 15
Annuitas demand generation executive appointments revenue strategies SVP Tracy Thayne
ANNUITAS Appoints Tracy Thayne As SVP Of Strategy

ANNUITAS Appoints Tracy Thayne As SVP Of Strategy

ANNUITAS has named Tracy Thayne the firm's new SVP of Strategy. The appointment intends to help clients implement…

Industry News August 20
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