Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions.
With its new Curated Ecosystem Audiences, Bombora applies its unique ability to translate high-value B2B data into actionable digital audience segments for programmatic advertising. These new to the market audience segments unleash untapped value from proprietary, high-fidelity data created by premium players across the B2B ecosystem.
This new offering gives B2B advertisers access to highly specialized, partner-powered audience segments all available on demand for advertisers. Initial partners include: Crunchbase, Definitive Healthcare (DHC) and G2, the world’s largest and most trusted software marketplace.
B2B Data Signals from Bombora
Bombora and its partners are launching both off-the-shelf and fully customizable Curated Ecosystem Audiences which can be activated on platforms including The Trade Desk, Yahoo DSP, the social platform Reddit, and more than 100 other destinations accessible through data marketplaces.
“Bombora was created because we believe the B2B ecosystem can be more than the sum of its parts,” said Mike Burton, Co-Founder & EVP Strategic Partnerships at Bombora, in a statement. “With Curated Ecosystem Audiences, we’re leveraging our unique capabilities to unleash the full power of B2B data signals from highly respected players across the ecosystem and to fuel advanced targeting strategies for advertisers exactly when and where they need them.”
Crunchbase, G3 Partnership
These audiences include highly sought-after segments powered by Crunchbase, the predictive intelligence solution combining private company information and usage data from more than 80 million users to forecast private market movements, like high-growth companies, unicorn startups, companies segmented by equity funding level, and those identified by their most recent funding round.
G2, the world’s largest and most trusted software marketplace, powers audience segments and B2B attributes that reflect their unique and extensive buying stage signals from across the software market.
“Crunchbase delivers a comprehensive and forward-looking view of private company growth, funding, and market activity—helping companies know who to engage and when” said Kate Long, Vice President of Marketing at Crunchbase. “Bombora’s Curated Ecosystem Audiences translate that intelligence into ready-to-activate segments, giving marketers a powerful new way to reach high-growth companies and decision-makers at scale.”
Creating Custom Audiences
For more precise targeting, advertisers can leverage these unique B2B account-level attributes to create custom audiences—combining them with their own proprietary key account lists, Bombora’s 6,300 custom attributes, and 19,000 Intent-driven audiences to perfectly align the audience with any campaign strategy.
Curated Ecosystem Audiences offers advertisers:
- Unmatched intelligence: Reach high-value, previously hard to reach, audience segments exclusively available through Bombora.
- Omnichannel activation: Deploy these unique audiences across all the primary advertising platforms and formats including programmatic, social, CTV and more.
- Flexibility: Activate high value B2B data whenever, wherever advertisers need it. Choose from ready-to-launch off-the-shelf segments or work with Bombora’s AI driven Audience Desk, or with Bombora’s Curated Ecosystem Audience partners, to build fully custom audiences tailored to specific campaign goals.
New Targeting Power
This new offering part of Bombora’s mission to capture, curate, activate and deploy high-value B2B data for the benefit of the entire B2B ecosystem. Bombora’s ability to transform data into scaled digital audience segments and deploy them across its vast network of ad tech integrations, unlocks new monetization opportunities and expands the global usage of its partners’ data.
“Millions of buyers are actively on G2 researching a software product that’s right for their business,” said Christine Li, VP of Global Partnerships & Data Solutions at G2. “Now, with Bombora’s Curated Ecosystem Audiences, marketers can meet this unique and captive audience with high purchasing intent wherever they are with the right messaging and at the right time.”
Curated Ecosystem Audiences is available now for advertisers seeking to harness signal driven precision targeting
“We’re giving advertisers a new level of targeting power,” added Burton. “It’s a major step toward closing the gap between the insights marketers have access to and the ability to act on them, ultimately driving stronger strategic alignment and higher return on investment.”
To learn more about Bombora’s Custom Ecosystem Audiences, visit bombora.com.
