Customer expectations are higher than ever, and personalization is the key to meeting them. The Customer Experience & Personalization track at B2BMX 2026, powered by Advertising Week, explores what it takes to deliver relevant, seamless experiences from the first touchpoint to long-term loyalty. These sessions will show you how to use data and automation to create personalized journeys that resonate.
From data-driven strategies to automation best practices, this track offers a comprehensive look at how to enhance the customer journey. Gain the knowledge and skills to create experiences that delight and convert.
Learn how to integrate customer insights into your marketing strategy to build stronger relationships and drive loyalty. Discover the tools and techniques that leading brands are using to deliver exceptional customer experiences. This track is your guide to mastering the art of personalization.
Following is a look at the over the breakout Customer Experience & Personalization sessions to help you customize your experience to master new tactics and solve your specific business challenges.
Monday Session
Session Title: How to Minimize Risk & Avoid Getting Burned by Lead Gen Vendors
Speaker: Uky Chong is the Founder and CEO of ToXPAND, a B2B demand generation company built on transparency and accountability. He has scaled multiple companies to multi-million-dollar growth, led U.S. market expansions, raised $18.5M in venture funding, and supported a £25.5M MBO. At ToXPAND, Uky is redefining pipeline growth through first-party, AI-powered demand programs that deliver measurable results without black-box tactics.
Description: A practical, strategic playbook for reducing risk in your demand engine prioritizing data-driven strategy on how to evaluate, audit, and hold your lead generation partners accountable. You’ll learn the 10 questions that expose sourcing risks, compliance gaps, and black-box tactics—so your team can protect budget, pipeline, and brand reputation, by ensuring your team gets real visibility into whether your vendors are truly first-party, leveraging 3rd party networks, and compliant.
Session Title: Marketing in the Shiny Object Era: Sharpen Our Stories to Overcome Buyer Status Quo
Speaker: Jen Allen-Knuth is the founder of DemandJen, where she helps Sales teams stop sounding like robots and start facilitating C-level conversations that move deals forward. After 18 years as a frontline seller at Corporate Executive Board and The Challenger Sale, Jen saw firsthand that the biggest threat to revenue wasn’t the competition— it’s buyer status quo. She went on to become the Chief Evangelist of Challenger and the Head of Community Growth for Lavender AI. Now she teaches reps how to un-stick stalled deals, create status-quo-busting outbound messages, and bring a frame breaking POV to discovery with CXOs. She’s trained teams at IBM, GE, Bloomberg Industry Group, G2, Sprout Social, Square, Autodesk, and Juniper Networks and spends her free time rescuing dogs and being a stepmom to four kids.
Session: In a market flooded with solutions and AI-powered noise, a “better way” message is no longer enough to stand out. You’ll learn how to defeat our toughest competitor: buyer status quo. Through practical examples and behavioral science, the session shows how to use stories to help buyers recognize and quantify the cost of staying the same.
The workshop introduces a repeatable framework for:
- Reframing stories to spark perceptual curiosity rather than feature fatigue
- Using Cost of Inaction storytelling to help your market size the problem they’re currently tolerating
TUESDAY SESSIONS
Session Title: The Death of the MQL: How AI Agents are Rewriting Lead Qualification
Speaker: Arjun Pillai is a three-time founder and operator at the intersection of data, sales, and go-to-market strategy. With two successful exits—including Insent.ai’s acquisition by ZoomInfo—he now leads Docket, an AI company backed by a $25M. Formerly ZoomInfo’s Chief Data Officer and EVP of Product, Arjun brings a builder’s perspective shaped by early failures, large-scale data systems, and category creation.
Description: The MQL isn’t dead—it just doesn’t work anymore.
Traditional MQL systems were built for speed: capture contact information as quickly as possible, minimize friction, move on. But here’s what changed: the depth of knowledge a prospect has before reaching your site is dramatically different than it was five years ago. Today’s buyers arrive more informed, higher intent, and expecting ChatGPT-level interactions—not forms. Meanwhile, you’re still optimizing for a 1-1.5% form fill rate while 5-6% of your visitors are actively in buying mode. That’s not a conversion problem. That’s a qualification problem.
In this session, Arjun Pillai, Co-Founder & CEO of Docket, will walk you through how AI agents are replacing MQLs with Agent-Qualified Leads (AQLs)—prospects who’ve had meaningful conversations with AI agents, self-qualified themselves, and are ready for deep engagement from the first sales call.
Session Title: No More Maybes: Stop Losing Deals to No Decision
Speaker: Leslie Venetz is a top 1% B2B sales expert, sought-after speaker, and Founder of The Sales-Led GTM Agency. Recognized globally as a LinkedIn Editorial Top Voice, 5x Top 50 Sales Thought Leader, and 2024 Sales Innovator of the Year, Leslie is one of the most influential voices in modern sales. She has been featured in the Wall Street Journal, MorningBrew and Success Magazine, and her content has been viewed over 100 MM times. Author of Top 50 USA Today best-seller Profit-Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue, Leslie helps outbound B2B sales organizations create profitable sales strategies.
Description: You’re losing winnable deals to indecision, and the sales pressure your team applies to fix it is actually making buyers retreat faster. In this session, Leslie Venetz will give you a 4-question diagnostic framework that reveals whether urgency exists in your deal, so you can stop guessing and start closing.
You’ll learn:
- The critical difference between urgency and sales pressure
- Why sales pressure should be a lever of last resort
- How to systematically uncover and leverage real urgency to move buyers off the fence
Walk away with practical strategies to shorten sales cycles, reduce ghosting, and turn “maybes” into closed/won, without resorting to tactics that damage trust or create long-term pipeline problems. If “no decision” is quietly destroying your forecast accuracy and pipeline velocity, this session will show you how to stop it.
Session Title: The Multiplier Effect: 5 New Innovations to Supercharge Your Webinars
Speaker: As VP of Marketing and Chief Evangelist for ON24, Mark Bornstein is the world’s leading voice for webinar marketing & digital engagement. He brings over 20 years of experience with leading technology brands and hosts one of the longest-running webinar series, the ON24 “Marketing Best Practices Series” and presents at marketing conferences around the globe.
Description: In marketing, everything is changing…including webinars. In this session, you will see five exciting new innovations that will transform your webinar programs to more effectively extend the reach of your events, get more value from your best content, and increase conversions to pipeline and revenue – long after the live date is over.
You will learn how to personalize webinars for target audiences, globalize the reach of your programs, leverage AI to turn webinars into new content and turn webinar “key moments” into new video content
See how a webinar is no longer just a webinar, it’s an entire campaign.
Session Title: The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise
Speaker: Jane Qin Medeiros is General Manager of the Brand & Content business unit within Informa TechTarget. With a media portfolio of 221 publications serving an audience of over 50 million across multiple technology and industry markets, the Brand & Content solutions unit serves audiences with the knowledge they need to drive business growth. The Brand & Content group also houses Informa TechTarget’s Content Studio for marketers, helping clients build brand, earn trust, and drive demand. Jane’s a commercial leader and content marketing specialist, spending over a decade building studioID, Industry Dive’s global content marketing group, from the ground up.
Description: In today’s challenging B2B marketing landscape, building trust has never been more critical—or more difficult. Join Jane Qin Medeiros as she reveals how successful+_ marketers are navigating a world where 95% of your audience isn’t ready to buy, buyers form opinions before they ever contact you, and purchase decisions involve many stakeholders and influencers.
This insightful session will explore:
- The Trust Crisis: Todays buyers demand authenticity and proof in a content-saturated world. With the rise of AI generated content consumers need to know what is real and what to trust.
- The Expert Advantage: How partnering with trusted SMEs, media voices, and analysts creates a powerful network of authority that buyers trust
- The Innovation Imperative: Strategies for creating connected content ecosystems that meet buyers at every stage of their nonlinear buying journey
Discover practical frameworks and real life examples for developing content that resonates with today’s discerning buyers who prioritize credibility, objectivity, and depth of analysis. Learn how to leverage first-party audience data to target the right audiences with the right conversations at exactly the right time. Don’t miss this opportunity to transform your content strategy in an era where trust is your ultimate competitive advantage.
Tracks
The core of B2BMX has always been its content, and for 2026, we have reimagined our track format to align perfectly with the modern marketer’s mandate. Here are the six other distinct tracks to help you navigate the experience and find the exact solutions you need.
Artificial Intelligence (AI). AI is no longer a buzzword; it is a business imperative. This track goes beyond the basics to explore how leading B2B brands are using AI to improve productivity, personalize experiences at scale, and uncover insights that drive smarter decisions. You will see firsthand how AI is reshaping the way marketers work.
GTM Strategy & Advanced ABM. Rethink your go-to-market strategy. Learn how the best teams are breaking down silos between sales, marketing, and customer success to create connected programs that build pipeline and deliver measurable growth.
Content, Creative & Storytelling. In a crowded digital world, how do you stand out? Discover how to build a content strategy that balances creativity with performance, ensuring your brand’s voice connects with audiences across every channel.
Measurement & Data. Prove your impact. Gain ideas for building better data foundations, improving attribution models, and using insights to not just report on the business, but to grow it.
MarTech & Integration. MarTech continues to evolve at breakneck speed. These sessions explore the latest technologies redefining automation, integration, and performance, helping you optimize your stack for maximum efficiency.
Leadership & Culture. Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.
Unparalleled Networking and Actionable Insights
What truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations.
With an All-Access Pass, you aren’t just an attendee; you are part of the conversation. You will have access to:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with high-level inspiration from visionaries redefining the industry.
- 50+ Breakout Sessions: Dive deep into critical topics with practical frameworks and real-world case studies.
- Hands-On Workshops: engage in small-group skill-building sessions to master specific tactics in areas like RevOps and AI integration.
- Full Marketplace Access: Explore the exhibition floor to discover the innovative tools and strategic partners that can accelerate your revenue engine.
The networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do.
The future of B2B marketing is here, and it is happening in California. Do not miss this essential opportunity to future-proof your revenue engine. B2BMX 2026 is more than a conference; it is an investment in your professional future.
Registration is now open. Join us in Carlsbad this March and get ready to transform your marketing strategy. Register for B2BMX 2026 Now
