Aurasell has launched the world’s first artificial intelligence (AI)-Native Go-To-Market Operating System (GTM OS) — a new way to run intelligent, automated workflows on top of any common CRM already in place.
Aurasell GTM OS is designed to turn everyday teams into elite operators, unleashing twice the productivity with AI-driven execution. The OS eliminates manual work, context switching, and inconsistencies in execution that drag teams down.
According to company officials, GTM OS brings artificial intelligence (AI)-native execution, shared context, and workflow automation to existing Salesforce, HubSpot, and other enterprise CRM environments. “We’re optimizing the quality of the AI logic for every interaction in the system dynamically, in real time, automatically, without our customers even thinking about it,” said Jason Eubanks, Co-Founder of Aurasell in a interview with Demand Gen Report.
Aurasell’s Jason Eubanks
For most companies, the problem with implementing AI isn’t a lack of ambition. It’s the risk, stated Eubanks.
“Replacing a CRM can be a career-defining decision for some leaders,” he said. “Aurasell removes the risk entirely by providing an architectural choice with no CRM replacement required. No political fallout. Just deliver on the promise of AI for GTM teams.”
Advantage for Revenue Teams
With Aurasell GTM OS, revenue teams can add end-to-end automation and intelligence across their current CRM environments without the risk, disruption, or political friction of replacing core systems. Teams can begin seeing measurable impact in as little as two hours. Key capabilities include:
- Intelligent Workflow Automation: Automates research, enrichment, qualification, outreach, and record updates across the GTM cycle.
- Tool Consolidation: Replaces dozens of GTM point solutions with one AI-native workflow layer.
- Unified Context Layer: Activates data trapped in legacy architectures for context-rich AI execution across internal and external signals.
- Enterprise-Grade Flexibility: Operates across the most complex CRM instances and custom deployments.
- Immediate Time to Value: Deploys with no major system changes, delivering automation on day one.
By unifying signals across internal and external sources, including voice calls, meetings, messages, email, web activity, and customer engagement, Aurasell creates a continuously improving intelligence layer that powers automation end-to-end. Operators gain instant visibility, prioritized actions, and automated execution without building data templates, managing brittle integrations, or multiple workflows across niche products and data silos.
“For a customer of Aurasell, their sellers, get 56% additional sales cycles to run and execute,” said Eubanks.
Benefits of Integration
GTM OS and Aurasell CRM are built on the same AI-native intelligent workflow foundation. GTM OS extends that intelligence across the systems teams already run, while Aurasell CRM is the full expression of the architecture: an AI-native CRM designed for an agentic world. Together, they give revenue teams flexibility in how they adopt intelligent execution, without forcing premature change:
“Aurasell lets teams start with onramps that meet them where they are in their AI journey,” Eubanks added. “You can add intelligence while eliminating tools, automate workflows without touching your existing CRM, and move at your own pace. We’re letting GTM teams start without risk, and scale without limits.”
“We built this to be the risk free, easy button, for AI-native go-to-market adoption to unlock all those benefits in a way that gives people a path that doesn’t require risk and allows them to adopt quickly and scale infinitely.”
Aurasell GTM OS is available immediately. Teams can deploy the platform in hours and begin automating ICP, buyer personas, AI enrichment, CRM updates, personalized outreach, follow up meeting prep, AI forecasting, signal aggregation, coaching, analytics, and intelligent workflows across their existing go-to-market stack on day one. Learn more at https://www.aurasell.ai/.
