- Adswerve Appoints Tom Zawacki as Chief Executive Officer
- Apollo.io Names Matt Curl as Chief Executive Officer
- PubMatic Selects John Petralia as CMO
- Isaac Schechtman Joins 33Across as Chief Product Officer
- TECH B2B Marketing Adds Digital Marketing Expert Donna Wilson
- DemandScience Announces Two Leadership Additions
- Revenue & Marketing Builders Join Reevo
Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, has appointed Tom Zawacki as Chief Executive Officer, marking the company’s next phase of growth as brands and agencies navigate accelerating data complexity, artificial intelligence (AI)-driven innovation, and rising expectations for measurable marketing performance.
Zawacki brings more than three decades of experience leading growth and transformation across data, AI, and marketing technology organizations. Most recently, he served as chief growth officer at Acxiom and previously as president of enterprise solutions at Data Axle. Throughout his career, Zawacki has helped clients translate their business objectives into sophisticated data and technology solutions that drive measurable results.
As CEO, Zawacki will advance Adswerve’s position as a strategic partner for marketers and agencies seeking to harness disruptive innovation with discipline and clarity. Zawacki said his focus will center on helping clients compete in a predictive marketing environment, where data, artificial intelligence, and human expertise must work in concert to deliver sustained business impact.
“It is an amazing time in our industry as brands and agencies are entering a new era of marketing,” said Zawacki in a statement. “Over the years, we’ve worked together to address business disruption caused by the internet, social, mobile, and other innovations. Once again we’re faced with a generational business transformation moment, as we strive to meet the new requirements and opportunities presented by the emergence of AI. I can’t think of a more talented and passionate community to do that with than the team at Adswerve.”
Apollo.io Names Matt Curl as Chief Executive Officer
Apollo.io, a leading AI-native go-to-market platform, has named Matt Curl as Chief Executive Officer. Founder Tim Zheng will continue as Chairman of the Board.
Curl and Zheng have partnered closely for nearly six years, and Curl has worked with Apollo across multiple stages of the company’s journey, including advising the business starting in 2019, before joining full-time as Chief Operating Officer. Zheng will remain actively involved as Chairman, supporting Curl and Apollo’s leadership team through the transition.
Under Curl’s operating leadership over the past year, Apollo accelerated growth at scale while improving margins. The company is approaching $200 million in annual recurring revenue and nearly 100,000 paying customers, and recently delivered its strongest January, Q4, and year-to-date revenue growth.
“I appreciate the trust of Tim, the Board, and all of our employees. The company is entering the next phase from a position of strength,” said Curl. “We’re building the system of record and system of action for modern go-to-market. Apollo’s mission is to democratize growth — giving every company access to the data, intelligence, and execution that used to be reserved for the few.”
PubMatic Selects John Petralia as CMO
PubMatic announced the appointment of John Petralia as Chief Marketing Officer, leading the company’s global marketing organization as the company scales AI-powered advertising technology across premium connected TV (CTV), mobile app, and omnichannel media. Petralia’s appointment comes as publishers and brands move from AI experimentation to live, measurable execution— placing new emphasis on clarity, measurable performance, and trusted scalability. His appointment follows PubMatic’s recent expansion of its commercial leadership team and go-to-market organization.
Petralia brings more than 25 years of marketing leadership experience, scaling growth across advertising technology and enterprise platforms. Most recently, he served as Chief Marketing Officer for Enterprise at Coursera, where he led marketing for the company’s B2B education platform. Previously, he was VP of Marketing at The Trade Desk, building global acquisition marketing during a pivotal growth phase. Earlier in his career, he spent nearly seven years at Bloomberg, leading marketing for data analytics and media businesses.
“What drew me to PubMatic is the combination of technology leadership and market opportunity,” said Petralia. “Advertisers and publishers need partners who can efficiently deliver measurable performance in an AI-driven advertising landscape. PubMatic has built that platform, from CTV monetization to supply path optimization. My focus will be ensuring the market understands how our technology translates into outcomes they can measure with confidence.”
Isaac Schechtman Joins 33Across as Chief Product Officer
Isaac Schechtman has joined 33Across as Chief Product Officer (CPO). In this role, Schechtman will lead product strategy and execution across the company as theyu continue to expand its data-driven solutions for advertisers and publishers. Building on recent partnerships with leading consumer data partners like Valpak, 33Across is expanding its capabilities to enrich and modernize these data signals and activate them directly into real-time programmatic supply. Schechtman will oversee the company’s product roadmap as it continues to develop differentiated solutions designed to help marketers reach high-value audiences everywhere.
Schechtman brings more than 18 years of experience across the ad tech ecosystem, with deep expertise in programmatic infrastructure, supply-side platforms, and data-driven advertising technologies. Prior to joining 33Across, he served as Vice President of Product Exchange at Sovrn, where he led the development of the company’s modern supply-side and curation platform and oversaw the migration of existing trading infrastructure. Earlier in his career, Schechtman held senior product and technical leadership roles at Criteo, BidSwitch, OpenX, Acxiom, and Collective.
“I’m thrilled to join the 33Across team at a pivotal moment in the advertising industry. With its strong data assets and early innovation in key areas like identity replacement and curation, 33Across is uniquely positioned to navigate the rapidly evolving AI-driven future,” said Schechtman. “Unique real-world data and bidstream intelligence will continue to drive strong outcomes in programmatic trading, and using my expansive industry experience, I look forward to developing impactful products for our clients and the industry as a whole.”
DemandScience Announces Two Leadership Additions
Precision performance marketing company DemandScience announced two additions to its leadership team: Aislinn Wright as senior vice president of product management, and Adam Kocoloski to the company’s board of directors.
Wright brings more than a decade of experience leading cloud and data platform products. Most recently, she served as Vice President of Product Management at EDB, where she helped guide the company through rapid growth and transformation while building and scaling enterprise-grade cloud offerings. Earlier in her career, Wright held a series of product leadership roles at IBM, including managing Db2 Warehouse on Cloud and IBM Cloud Databases.
“I joined DemandScience because the challenges marketers face today require a fundamentally new approach to data and execution,” said Wright. “As the pace of change in B2B marketing accelerates, teams need solutions that simplify complexity rather than add to it. I’m excited to work with this team to build products that help marketers move faster, operate smarter, and deliver measurable business outcomes.”
Kocoloski has more than 20 years of experience leading large-scale data and cloud platforms. He currently serves as a Distinguished Engineer at Airbnb, where he focuses on high-performance distributed systems and data infrastructure. Previously, Adam was Vice President and CTO of Cloud Data Services at IBM and CTO of IBM Cloudant, helping build and scale enterprise-grade database technologies used by thousands of global customers. “DemandScience sits at a unique intersection of data, AI, and go-to-market execution,” said Kocoloski. “The opportunity to help shape the technology underlying how modern marketing teams turn signals into real outcomes is incredibly compelling. I’m thrilled to join the board and support the company as it continues to innovate and scale.”
TECH B2B Marketing Adds Digital Marketing Expert Donna Wilson
TECH B2B Marketing has added Donna Wilson to the team as digital marketing manager. Wilson, with more than 20 years of experience across digital marketing, website strategy, and user experience, has centered her work on helping complex organizations communicate more clearly online, especially in environments with dense information, technical content, and competing priorities.
Wilson comes to TECH B2B Marketing from Smart Vision Lights, where she led marketing and digital initiatives by building scalable systems for website management, content development, and campaign execution. Earlier in her career, she worked in UX and digital planning roles across industries including healthcare, education, and manufacturing. Those roles shaped her ability to balance usability, technical constraints, and business needs across complex digital environments.
“Much of my work has centered on helping technical organizations communicate clearly in complex digital spaces,” Wilson said. “I’m excited to join a team that understands those challenges and to help clients create digital experiences that are both practical and sustainable.”
Revenue & Marketing Builders Join Reevo
Reevo, builders of the AI-native platform that transforms fragmented tool stacks into one intelligent GTM engine, has added Naman Khan as Chief Marketing Officer (CMO) and Ali Ghotbi as Chief Revenue Officer (CRO). These hires build on the 4x surge in demand for Reevo’s Revenue Operating System since its November 2025 debut and $80 million fundraise co-led by Khosla Ventures and Kleiner Perkins.
Khan has held marketing roles at leading companies including Salesforce, Dropbox, Zeplin and Personio. At Salesforce, he supported $1 billion revenue growth through customer expansion during the company’s shift to a multi-product platform. At Dropbox, he spearheaded the push into commercial B2B and helped push revenue past $1 billion. Now at Reevo, Naman will help build a brand that represents the future of the GTM platform.
“LLMs have changed the SaaS landscape almost overnight, and Reevo is taking full advantage of this shift to build something entirely new for GTM teams,” said Khan. “By delivering a single, unified platform across sales, marketing, and customer success, Reevo unlocks immense value for customers who have long struggled with fragmented systems and make the power of AI shine. Sales is highly nuanced, and we’re empowering leaders to focus on those human elements instead of managing complex sales stacks. When I saw the opportunity to help shape this future, I knew I had to be part of it.”
Ghotbi brings over 25 years of experience at global tech companies and high-growth startups. He spent 14 years at Box in various roles – most recently as Senior Vice President of Sales, where he built global teams and worked with product and marketing to transform the company into a multi-product platform. He helped steer Box from early stage through IPO and beyond – growing revenue from tens of millions to more than $1 billion in ARR. Ghotbi will drive sales execution, sales operations, and alignment across customer success teams to accelerate time-to-value, adoption, and growth, while expanding the sales team 10x in 2026 to keep pace with strong demand.
“Having scaled companies from early growth through IPO and into public, multi-product platforms, I’ve seen firsthand how critical early GTM decisions are in shaping a company’s trajectory,” said Ghotbi. “I was looking for an opportunity to apply those lessons at a pivotal moment, and Reevo is clearly at one. With strong early momentum and increasing demand from revenue teams for greater clarity and control, the company is redefining how modern organizations run their revenue engine. I’m excited to help build a durable, repeatable revenue engine that supports long-term growth.”
