SOCi Genius Aims To Streamline Brand Engagements Across Company Locations
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…
Solution Spotlight December 19
Latest In: brand marketing
The Importance Of Knowing & Defining Your Audience For Impactful Live Events
From our experience with organizing (and helping businesses organize) thousands of live events, we've realized a fundamental truth:…
Demanding Views October 20
Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’
The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…
Blog July 18
LinkedIn Launches New Marketing Measurement Tools
Quick Scoop: LinkedIn announced a new suite of tools to help marketers measure organic and paid efforts. The…
Industry News June 12
Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in…
Demanding Views May 12
How To Carry On Marketing Through A Recession
Despite a strong labor market, economists are warning of tough times ahead: Some are predicting an upcoming recession…
Demanding Views November 7
Brand Wings Aims To Optimize Brand Strategies With Channel, Content & Performance Analytics Tools
Revenue enablement platform Brand Wings provides users with marketing, sales enablement and analytics tools to help users maintain…
Solution Spotlight September 13
#B2BSMX Recap: Marketers Turn To Brain Science For Stand-Out Branding Strategies
As the in-person B2B Sales & Marketing Exchange (#B2BSMX) entered its second day, organizations, experts and practitioners continued…
Industry News August 13
B2B Sales & Marketing Leaders Take Note: Brand Is Trust At Scale
"I don't care about brand. I care about revenue." We've all heard some variation of this countless times. …
Demanding Views November 20
New Research: B2B Organizations Spend An Average Of $226K Annually On Gifting
Direct mail and swag gifting have quickly become a common strategy to help B2B companies increase brand awareness,…
Industry News April 3
3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS,…
Blog February 10
It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing…
Blog February 7
