Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to Reddit’s audience of business decision makers.
The partnership comes as Reddit has emerged as one of the most influential platforms for B2B engagement, reaching 61% of business decision-makers1 across communities from r/techsupport to r/cybersecurity. With 100,000+ communities and 116 million daily active unique visitors, Reddit is where real people form communities, get answers, share ideas, discuss life, and offer advice.
This collaboration allows marketers to activate Bombora’s consent-driven B2B digital audiences to reach and target business decision-makers where they’re seeking information across Reddit’s 23B+ posts and comments.
Meeting the B2B Audience Where they Are
According to Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora, their high fidelity data and audiences help B2B advertisers harness the full potential of Reddit’s incredible conversation-based platform.
“Now advertisers will have confidence they are reaching the key accounts and buying group members that align to their advertising strategies on the Reddit platform,” said Burton. “This combination of precision, scale and relevance makes the potential of our partnership almost limitless.”
Growing Importance of Reddit
Additionally, Bombora’s new-to-market Curated Ecosystem Audiences, which transform highly sought after B2B data signals from industry leaders like Crunchbase, G2, Definitive Healthcare and HG Insights, into addressable digital audiences, are available today on Reddit.
With this partnership, Reddit advertisers gain access to the full suite of Bombora digital audiences, including:
- Hundreds of prebuilt firmographic and behavioral segments
- 6,300+ B2B attributes that advertisers can combine to create custom audiences
- Over 19,000 Company Surge® Intent-based audiences
- Any strategic account-based marketing (ABM) list
No matter the ideal target— whether it’s leaders at “unicorn” companies, or decision makers at specialty pharmacies— Bombora’s audiences now make it possible to reach them effectively on Reddit, said Kevin Mallon, Third Party Partnerships Manager at Reddit
“Reddit is where decisions are made,” said Mallon. “This partnership with Bombora helps B2B brands show up with relevance and achieve real impact with their campaigns, enabling them to connect the right audience to the rich conversations taking place on our platform.”
