Key Takeaways:
- Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears across paid, earned, and AI-generated discovery surfaces.
- The launch reflects a broader shift in communications strategy, where marketers need visibility into AI search presence, competitive positioning, and campaign impact.
Brandpoint recently announced its evolution as the industry’s first solution to create, distribute and measure brand campaigns across paid and earned media.
With the launch of Brandpoint Optimize, the company provides the ability to connect every campaign directly to measurable artificial intelligence (AI) visibility that gives marketing and MarCom leaders the actionable intelligence to know not just how they performed, but what to do next.
The new platform allows brands to distribute their branded content at scale, drive earned media pickup and see how their content surfaces in AI-driven search, according to company officials. This gives B2B marketing professionals a way to understand the quality of their AI visibility, how audiences and competitors behave and how to use those insights to plan and execute smarter campaigns.
How AI Is Reshaping the Communications Industry
It’s a capability the industry has needed, a category that Lisa Jilek, CEO of Brandpoint, said only they could create.
“The communications industry is at an inflection point, with AI deciding what consumers see in their search results,” Jilek said in a statement. “Brand storytellers are now at the forefront of the AI economy. For 30 years, PR and marketing professionals have trusted our network to get their content in front of the right audience. Now, Brandpoint’s new suite of predictive intelligence tools is changing the face of MarCom planning.”
Why 60% of Google Searches No Longer Lead to a Click
Jilek notes that the way audiences find brands has fundamentally changed. Sixty percent of Google searches now end without a click; users get their answers directly from AI overviews or chatbots. The new measure of brand awareness success isn’t just reach or impressions. It’s whether your brand shows up when AI decides who the leaders in your category are.
Most communications teams have no way to answer that question. Brandpoint heard this from clients repeatedly. Rather than waiting for the industry to catch up, it built the solution.
“Innovation is about listening to customers, hearing what they are and aren’t saying and building products that deliver value they didn’t know they needed,” said Stacy Stusynski, chief commercial officer of Brandpoint. “Our clients kept asking the same question: How do we know our content is showing up in AI, and how do we prove it? Nobody had a good answer. We built one.”
What Comes Next for Brandpoint
This announcement is the first chapter of a larger roadmap. This summer, Brandpoint plans to continue its intelligence-led innovation to give brands a full dashboard with predictive competitive insights, consumer intent data and campaign simulation capabilities.
“Brandpoint Optimize is built on that foundation, and it’s the first proof point of our commitment to building the tools this industry needs next,” Jilek said. “We’re not just keeping pace with how brands get found today. We’re leading it.”
