Latest In: datadriven

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Marketing Leaders Prioritize Adaptive Planning, Customer Needs, Data & Cost Efficiency At Gartner Marketing Symposium/Xpo

Marketing Leaders Prioritize Adaptive Planning, Customer Needs, Data & Cost Efficiency At Gartner Marketing Symposium/Xpo

As B2B marketers prepare for the new year, marketing leaders are now looking for creative ways to future…

Industry News December 3
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Seismic President Discusses The Growing Importance Of Data-Driven Conversations In B2B Sales

Seismic President Discusses The Growing Importance Of Data-Driven Conversations In B2B Sales

B2B buyers are turning to self-education when researching a purchase decision, which means they have access to more…

Demanding Views December 9
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ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

ABM Teams Taking Deeper, Data-Driven Approach To Account Targeting, Departmental Alignment

An effective account-based marketing strategy requires targeting and engaging the right accounts. However, identifying these accounts has been…

Industry News April 10
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Content And Data Fuel B2B Inbound Marketing Strategies

Content And Data Fuel B2B Inbound Marketing Strategies

Industry experts report that B2B marketers are tackling their inbound marketing initiatives with the help of relevant, contextual…

Industry News November 11
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B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

Industry News October 7
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